B2B Trade Marketing Coordinator | Hybrid Seattle/Remote

Lindblad Expeditions; Seattle (WA); Hybrid; USD 50,000 - 58,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with employer match

Paid holidays

Parental Leave

Job summary

Lindblad Expeditions is seeking a Coordinator, Trade Marketing to support B2B marketing programs that engage Travel Advisors and drive demand for National Geographic-Lindblad Expeditions. This hands-on role covers email, webinars, content and events, with a focus on lead generation and campaign optimization.

The ideal candidate will work in a hybrid Seattle environment, collaborating across sales, creative and marketing to translate business priorities into effective programs and measurable

Qualifications

• BA/BS in Marketing, Communications, Business or related field or equivalent experience.
• 2-4 years hands-on marketing experience in email, digital, demand gen or B2B.
• Strong understanding of funnel, campaigns, metrics and optimization.

Responsibilities

• Support consortia and strategic account marketing plans with sales alignment.
• Develop and execute trade email campaigns and nurture programs.
• Assist webinar strategy and promotion to generate leads and engagement.
• Maintain Travel Advisor Resource Hub and training platforms.
• Coordinate marketing materials for events and campaigns.

Skills

Email marketing

CRM & marketing automation

Lead generation

B2B marketing

Campaign execution

Content creation

Analytics & reporting

Cross-functional collaboration

Education

BA/BS in Marketing, Communications, Business or related field

Tools

Salesforce Marketing Cloud

HubSpot

Workfront

Job description

Lindblad Expeditions is seeking a Coordinator, Trade Marketing to support B2B marketing programs that engage Travel Advisors and drive demand for National Geographic-Lindblad Expeditions. This hands-on role covers email, webinars, content and events, with a focus on lead generation and campaign optimization.

The ideal candidate will work in a hybrid Seattle environment, collaborating across sales, creative and marketing to translate business priorities into effective programs and measurable