Lifecycle Marketing Leader, Trade CRM

The Travel Corporation; California; Hybrid; USD 140,000 - 190,000; Full time

Job summary

The Travel Corporation is seeking a Senior Manager, Lifecycle Marketing to lead and develop our Trade CRM & Email team and shape the lifecycle strategy for TTC Tour Brand’s travel advisor partners. You’ll use data, automation and personalization to strengthen onboarding, engagement, training and sales performance.

This strategic, people‑leadership role owns the Trade lifecycle roadmap, translating priorities into advisor journeys and partnering across Sales, Marketing, Data & Insights and

Qualifications

• Significant progressive experience in lifecycle marketing, CRM or marketing automation.
• Demonstrated people leadership with coaching and team development.
• Proven ability to translate commercial objectives into customer journeys and automated programs.
• Strong segmentation, personalization, triggers, testing and lifecycle performance.
• Cross-functional leadership with ability to influence and align stakeholders.
• Technical credibility across CRM/marketing automation platforms with hands-on guidance.
• Data-driven decision making using customer insights to improve engagement and outcomes.
• Excellent communication and project management skills in a multi-brand, global setup.
• Hybrid work ability in Costa Mesa, California with Salesforce Marketing Cloud expertise

Responsibilities

• Lead, coach and develop the CRM and Email team with clear priorities and growth opportunities.
• Own and evolve the Trade lifecycle marketing strategy across onboarding, activation, engagement, training, conversion, retention and re-engagement.
• Translate goals into automated, personalized and measurable lifecycle programs.
• Use segmentation, behavioral data, triggers and testing to improve advisor experiences and performance.
• Champion a test-and-learn culture with KPI-driven optimization of lifecycle programs.
• Partner across Sales, Marketing, Training, Brand, Data & Insights and Technology to align priorities.
• Act as a trusted advisor, challenge assumptions, and propose data-driven solutions.
• Maintain strong data quality, consent, privacy, email governance and reporting standards.

Job description

The Travel Corporation is seeking a Senior Manager, Lifecycle Marketing to lead and develop our Trade CRM & Email team and shape the lifecycle strategy for TTC Tour Brand’s travel advisor partners. You’ll use data, automation and personalization to strengthen onboarding, engagement, training and sales performance.

This strategic, people‑leadership role owns the Trade lifecycle roadmap, translating priorities into advisor journeys and partnering across Sales, Marketing, Data & Insights and