B2B Paid Social Director for Enterprise Growth

Wpromote; United States; Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Half-day Fridays

Multiple medical plans

401(k) with company matching

Employee Assistance Program

Weekly virtual workouts

Paid parental leave

FSAs

LinkedIn learning & internal training

Unlimited PTO

Executive transparency

Virtual experiences

Wprotege mentorship program

Job summary

Wpromote is seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement. You will integrate with the client’s marketing organization, guiding paid social strategy, activation, and stakeholder management across a full-funnel program designed to generate demand, accelerate pipeline, and drive measurable business growth.

You will shape our B2B social practice, drive next-gen strategies across LinkedIn, Meta, Reddit and emerging platforms, and ensure campaigns

Qualifications

• 8+ years of paid social advertising experience with a focus on B2B or enterprise SaaS.
• 2+ years of leadership experience mentoring social or media professionals.
• Excellent written and verbal communication translating insights to C-suite language.
• Deep understanding of LinkedIn Ads, Meta, and ABM strategies.
• Experience with B2B data ecosystems (GA, Salesforce, HubSpot, Demandbase, 6sense).
• Experience on large, complex accounts with multiple stakeholders.

Responsibilities

• Oversee the B2B paid social roadmap, activation, and measurement.
• Lead and develop the team responsible for paid social campaigns.
• Shape the agency’s B2B social practice and adopt next-generation strategies across platforms.
• Collaborate cross-functionally with analytics, paid search, and programmatic leads.
• Translate complex buyer journeys into actionable, data-informed campaigns.
• Report on retention, growth, and pipeline impact to senior leadership.

Skills

Full-funnel B2B programs

Leadership experience

Strategic thinking

Strong communication

LinkedIn Ads expertise

Meta Ads expertise

ABM strategies

Analytics & reporting

Team mentoring

B2B demand generation

Education

Bachelor’s degree in Marketing/Business/Analytics

MBA or advanced degree a plus

Tools

Smartly

Google Ads Manager

Salesforce

HubSpot

Demandbase

6sense

Job description

Wpromote is seeking an experienced B2B Paid Social leader to oversee a dedicated enterprise client engagement. You will integrate with the client’s marketing organization, guiding paid social strategy, activation, and stakeholder management across a full-funnel program designed to generate demand, accelerate pipeline, and drive measurable business growth.

You will shape our B2B social practice, drive next-gen strategies across LinkedIn, Meta, Reddit and emerging platforms, and ensure campaigns