B2B Paid Social Director — Remote Growth Leader

Wpromote; United States; Remote; USD 142,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking an experienced B2B Paid Social leader to oversee an enterprise client engagement, driving strategy, activation, and stakeholder management across a full-funnel program that generates demand and accelerates pipeline.

You will guide the adoption of next-generation paid social strategies across major platforms, mentor a growing team, and collaborate with analytics, CRM, and sales to deliver measurable business outcomes.

Qualifications

• 8+ years of paid social advertising experience with B2B/lead gen focus.
• Proven ability to build and optimize full-funnel B2B programs for pipeline and MQLs/SQLs.
• 2+ years of leadership experience managing social/media teams.
• Deep knowledge of LinkedIn Ads, Meta, and B2B platforms.
• Experience with B2B data ecosystems (GA, Salesforce, HubSpot, Demandbase, 6sense).
• Strong creative strategy and testing framework skills.
• Proficient with Smartly, Google Ads Manager, and automation tools for reporting.
• Excellent written and verbal communication for C-suite audiences.

Responsibilities

• Own the B2B paid social roadmap and translate buyer journeys into data-informed campaigns.
• Lead and mentor the paid social activation and account management team.
• Guide multi-stage funnel strategies including ABM, event campaigns, and CRM integrations.
• Collaborate with analytics, paid search, and programmatic leads to drive demand gen across funnels.
• Drive platform innovation across LinkedIn, Meta, Reddit, X, and niche B2B channels.
• Connect paid social performance to pipeline and revenue via CRM integrations.
• Upskill the team on audience strategy, creative sequencing, and measurement.
• Refine onboarding and training for new hires to ensure campaign quality.
• Contribute to B2B pitch strategy, POVs, and competitive analyses.
• Report on retention, growth, new business, and cross-sell opportunities to leadership.
• Represent the agency as a B2B social thought leader at events and webinars.

Skills

B2B paid social

Leadership

Full-funnel campaigns

CRM integration

Audience segmentation

ABM strategies

Analytics storytelling

Creative testing

Education

Bachelor's degree in Marketing/Business/Analytics

MBA (plus)

Tools

Smartly

Google Ads Manager

Salesforce

HubSpot

Demandbase

6sense

Job description

Wpromote is seeking an experienced B2B Paid Social leader to oversee an enterprise client engagement, driving strategy, activation, and stakeholder management across a full-funnel program that generates demand and accelerates pipeline.

You will guide the adoption of next-generation paid social strategies across major platforms, mentor a growing team, and collaborate with analytics, CRM, and sales to deliver measurable business outcomes.