B2B Programmatic Growth Director (Remote)

Coinscapture; Los Angeles (CA); Hybrid; USD 119,000 - 135,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet; +s

Sponsored life insurance

Short Term Disability and voluntary保险

Annual Class Pass credits

Job summary

Wpromote is seeking a Director of Programmatic to lead day-to-day operations and scale the programmatic buying division for multiple B2B clients. The role begins as an individual contributor with the potential to build a team as business grows.

You will own client relationships, drive strategic programmatic initiatives, and establish best practices for audience segmentation and attribution across channels, with a focus on enterprise buyers.

Qualifications

• 6+ years of hands-on experience managing programmatic campaigns in B2B or enterprise settings.
• Deep understanding of B2B buying journeys and ABM strategies.
• Proficiency with major DSPs, data platforms, and CRM integrations.

Responsibilities

• Lead B2B programmatic strategy to align audience, messaging, and media with client objectives.
• Partner with analytics to connect programmatic impact to CRM and pipeline metrics.
• Oversee campaign management and optimization across display, video, native, and ABM executions.
• Manage a team with workload prioritization, development, and operational excellence.
• Establish scalable best practices for audience segmentation and attribution.
• Own relationships with data/tech partners and evaluate new solutions.
• Contribute to new business with POVs, pricing, and case studies.
• Collaborate across paid social, search, and content teams for full-funnel programs.

Skills

Programmatic strategy

Campaign optimization

Team leadership

Executive communication

B2B demand programs

Tools

TTD

DV360

StackAdapt

GA4

Salesforce

HubSpot

Job description

Wpromote is seeking a Director of Programmatic to lead day-to-day operations and scale the programmatic buying division for multiple B2B clients. The role begins as an individual contributor with the potential to build a team as business grows.

You will own client relationships, drive strategic programmatic initiatives, and establish best practices for audience segmentation and attribution across channels, with a focus on enterprise buyers.