B2B Retention Marketing Lead: Cross-Channel Growth

DoorDash; Sunnyvale (CA); On-site; USD 143,000 - 210,000; Full time

Job summary

DoorDash is seeking a Manager of Retention Marketing to drive CRM and lifecycle initiatives for the DoorDash for Business product suite. You will design personalized communications for administrators and users, and lead end-to-end campaigns across email, push, SMS, and in-app messages with cross-functional teams.

You will use Braze, Sigma, and Tableau to measure impact, optimize results, and share insights.

Qualifications

• 5-7+ years of experience in marketing or growth, including lifecycle, email, CRM, or retention marketing.
• Experience in B2B/B2B2C is a plus.
• Familiarity with CRM technology including ESPs (Braze a plus) and segmentation tools.
• Strong analytical skills and data-driven marketing expertise.
• Proven track record with cross-channel campaigns and stakeholder management.
• Proficiency with data visualization platforms such as Sigma and Tableau.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Develop, test and implement CRM strategies to improve key metrics.
• Personalize communications based on administrators and users' needs.
• Execute end-to-end campaigns from brief to launch.
• Lead channel communications strategy across product marketing and partnerships.
• Oversee creative review, audience segmentation, and stakeholder feedback.
• Analyze campaigns, set benchmarks, and share regular performance reports.
• Collaborate with partner teams to share best practices and insights.

Skills

Lifecycle marketing

CRM strategy

Analytics

Cross-channel campaigns

Stakeholder management

Data visualization

Education

Bachelor's degree

Tools

Braze

Sigma

Tableau

Job description

DoorDash is seeking a Manager of Retention Marketing to drive CRM and lifecycle initiatives for the DoorDash for Business product suite. You will design personalized communications for administrators and users, and lead end-to-end campaigns across email, push, SMS, and in-app messages with cross-functional teams.

You will use Braze, Sigma, and Tableau to measure impact, optimize results, and share insights.