B2B Paid Media Specialist: Lead Gen & Growth

WillScot

Scottsdale (AZ)

Hybrid

USD 65,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Paid time off

Tuition reimbursement

Retirement plan with company match

Bonus / commission opportunities

Job summary

WillScot, a leading provider of temporary space solutions, is seeking a Paid Media Specialist in Scottsdale to drive qualified lead generation and revenue growth. You will manage paid search and social campaigns, collaborate with Marketing, Analytics, Product, and external partners, and optimize campaigns end-to-end.

You will monitor CPL/CPA/ROAS, craft audiences, test ad creatives, and deliver insights to inform decision-making.

Qualifications

3+ years of related experience in digital marketing and demand generation.
Strong understanding of paid media platforms and performance metrics.
Experience supporting B2B marketing and cross-functional campaigns.
Proficiency with Google Ads, Microsoft Advertising, LinkedIn, Meta, and programmatic platforms.

Responsibilities

Build, launch, and manage paid media campaigns across search and social.
Develop audience targeting, campaign structures, and lead gen strategies.
Manage campaign budgets, bidding and daily pacing for efficiency.
Conduct keyword research, audience and competitor analysis, and audits.
Monitor performance using leads, CPL, CPA, ROAS, and conversion rates.
Create and test ad copy, creative assets, and targeting strategies.
Collaborate with Marketing, Analytics, Product, and CRO to improve tracking and landing page performance.
Deliver performance reports, dashboards, and actionable optimization insights.
Execute A/B and multivariate tests and document results and best practices.