Remote B2B Paid Media Lead — Growth & Demand Gen

remote work; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

My Amazon Guy is a digital marketing agency focused on driving sales growth for clients. This role leads paid media and demand generation efforts, owning end-to-end B2B campaigns from strategy to optimization and collaboration with Sales, Content, Creative, and CRO teams.

You will plan and execute cross-channel campaigns, manage budgets, and mentor a team of media buyers, delivering measurable pipeline contributions while aligning with ICPs and revenue goals.

Qualifications

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Responsibilities

• Plan, execute, and optimize B2B performance campaigns across Google Ads and Meta to generate MQLs, SQLs, and pipeline contributions.
• Manage budgets, bidding, targeting, and channel mix to maximize ROI and CAC efficiency.
• Analyze campaign performance using GA4, platform data, CRM insights, and dashboards.
• Collaborate with CRO to improve landing pages and lead flows; conduct structured A/B testing.
• Develop high performing B2B ad creatives and copy aligned with ICPs and sales enablement goals.
• Lead and mentor media buyers and performance marketers; build scalable workflows and SOPs.

Skills

B2B marketing

Google Ads

Meta Ads

Campaign optimization

A/B testing

CRM integration

Team leadership

Tools

GA4

CRM systems

Job description

My Amazon Guy is a digital marketing agency focused on driving sales growth for clients. This role leads paid media and demand generation efforts, owning end-to-end B2B campaigns from strategy to optimization and collaboration with Sales, Content, Creative, and CRO teams.

You will plan and execute cross-channel campaigns, manage budgets, and mentor a team of media buyers, delivering measurable pipeline contributions while aligning with ICPs and revenue goals.