B2B Paid Media Lead — Growth & ROI

Scorpion Enterprises, LLC; Chicago (IL); Híbrido; USD 110 000 - 135 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

100% employer-paid medical, dental, &

Vision insurance

Flexible paid time off

Paid parental leave

Remote office allowance

Professional development

Resumo da oferta

Scorpion is actively seeking a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You will manage paid channel mix with a focus on generating qualified pipeline and revenue.

This hands-on role covers Google Ads, Microsoft Advertising, Google Demand Gen, Paid Social, Display, CTV, and emerging channels. You’ll connect performance to MQLs, opportunities, pipeline, and revenue while partnering with cross‑functional teams.

Qualificações

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.
• 5+ years of paid media or digital advertising experience, with significant hands-on experience managing B2B Paid Search.
• Experience managing Google Ads and Google Demand Gen campaigns at scale.
• Experience managing paid campaigns across channels such as LinkedIn, Meta, TikTok, Display, and CTV.
• Experience managing substantial paid media budgets with accountability for performance and ROI.

Responsabilidades

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including structure, bidding, targeting, budgets, testing, and optimization.
• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other relevant channels.
• Allocate and manage a substantial, multi-vertical paid media budget based on performance and priorities.
• Monitor campaign performance and continuously test creative, audiences, targeting, bidding strategies, and channel mix.
• Measure paid media performance against MQLs, opportunities, pipeline influenced, revenue, and ROI.
• Build reporting and communicate performance, insights, and recommendations to marketing leadership and cross-functional partners.
• Evaluate and pilot emerging advertising opportunities, including AI-driven channels, and scale programs that show results.
• Manage relationships with advertising platforms, agencies, and paid media partners.
• Partner with Demand Generation, Product Marketing, Vertical Marketing, ABM, and other teams to align strategy.
• Provide direction and QA for campaign builds, trafficking, tracking, and support from the Marketing Coordinator.

Conhecimentos

Paid media strategy

GA4 & GTM

B2B marketing understanding

Data-driven insights

Platform testing & optimization

Formação académica

Bachelor's degree in Marketing/Advertising/Business/Communications or equivalent

Ferramentas

GA4

Google Tag Manager

Advertising-platform reporting tools

Descrição da oferta de emprego

Scorpion is actively seeking a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You will manage paid channel mix with a focus on generating qualified pipeline and revenue.

This hands-on role covers Google Ads, Microsoft Advertising, Google Demand Gen, Paid Social, Display, CTV, and emerging channels. You’ll connect performance to MQLs, opportunities, pipeline, and revenue while partnering with cross‑functional teams.