WS - Paid Media Specialist

WillScot; Scottsdale (AZ); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Paid time off

Tuition reimbursement

Retirement plan with company match

Bonus / commission opportunities

Job summary

WillScot, a leading provider of temporary space solutions, is seeking a Paid Media Specialist in Scottsdale to drive qualified lead generation and revenue growth. You will manage paid search and social campaigns, collaborate with Marketing, Analytics, Product, and external partners, and optimize campaigns end-to-end.

You will monitor CPL/CPA/ROAS, craft audiences, test ad creatives, and deliver insights to inform decision-making.

Qualifications

• 3+ years of related experience in digital marketing and demand generation.
• Strong understanding of paid media platforms and performance metrics.
• Experience supporting B2B marketing and cross-functional campaigns.
• Proficiency with Google Ads, Microsoft Advertising, LinkedIn, Meta, and programmatic platforms.

Responsibilities

• Build, launch, and manage paid media campaigns across search and social.
• Develop audience targeting, campaign structures, and lead gen strategies.
• Manage campaign budgets, bidding and daily pacing for efficiency.
• Conduct keyword research, audience and competitor analysis, and audits.
• Monitor performance using leads, CPL, CPA, ROAS, and conversion rates.
• Create and test ad copy, creative assets, and targeting strategies.
• Collaborate with Marketing, Analytics, Product, and CRO to improve tracking and landing page performance.
• Deliver performance reports, dashboards, and actionable optimization insights.
• Execute A/B and multivariate tests and document results and best practices.

Skills

Paid media management

Campaign optimization

Audience targeting

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business/IT

Tools

Google Ads

Microsoft Advertising (Bing)

LinkedIn Ads

Meta Ads

YouTube

GA4

Demand Gen

Performance Max

ABM

Programmatic advertising

Job description

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At WillScot, our team of nearly 5000+ people makes our company a Great Place to Work and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here .
As North America’s leading provider of complete temporary space solutions, we have helped customers across 260+ locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More .

ABOUT THE JOB:

The Paid Media Specialist supports the execution, optimization, and scaling of WillScot's paid media programs, with a focus on driving qualified lead generation and revenue growth through paid search and social advertising channels, including Google Ads, Microsoft (Bing) Ads, LinkedIn, Meta, and other emerging digital platforms. This role partners closely with Marketing, Sales, Analytics, Product, Creative, and external partners to develop data-driven campaigns, improve audience engagement, and maximize performance against key business objectives. This position supports the day-to-day management of paid media campaigns, including campaign setup, monitoring, testing, performance reporting, and optimization. Under the guidance of a senior team member, the role will contribute to driving efficient growth by improving lead quality, controlling cost per lead (CPL), and supporting overall revenue and pipeline goals.

WHAT YOU'LL BE DOING:

• Build, launch, and manage paid media campaigns across search, social, and other digital advertising platforms.
• Develop audience targeting, campaign structures, and lead generation strategies aligned with business objectives.
• Manage campaign budgets, bidding strategies, and daily pacing to maximize performance and efficiency.
• Conduct keyword research, audience analysis, competitor research, and campaign audits to identify optimization opportunities.
• Monitor and optimize campaign performance using key metrics such as leads, CPL, CPA, ROAS, and conversion rates.
• Create, test, and refine ad copy, creative assets, audience segments, and targeting strategies to improve results.
• Manage paid search initiatives, including keyword expansion, search term analysis, bid optimization, and Quality Score improvements.
• Manage paid social campaigns by optimizing audiences, creative performance, placements, spend allocation, and scaling opportunities.
• Partner with Marketing, Analytics, Product, and CRO teams to improve tracking, landing page performance, and conversion outcomes.
• Design and deliver performance reports, dashboards, and actionable insights to support decision-making.
• Execute and analyze A/B and multivariate tests, documenting results, best practices, and optimization recommendations.
• Stay current on industry trends, emerging platforms, and advertising best practices while performing additional duties as assigned
• Additional Duties and Functions as assigned

EDUCATION AND QUALIFICATIONS:

• High school diploma/GED required; bachelor's degree in marketing, Communications, Business, Information Technology, or a related field preferred.
• 3+ years of related experience in digital marketing, marketing automation, demand generation, campaign operations, or account-based marketing.
• Experience supporting B2B marketing and demand generation programs, including audience segmentation, campaign execution, performance reporting, and cross-functional campaign coordination. Strong understanding of paid media platforms and digital advertising best practices, backed by several years of hands-on experience launching, managing, optimizing, and analyzing campaign performance across multiple channels.
• Familiarity with digital advertising platforms and marketing technology tools, including Google Ads, Microsoft Advertising (Bing), LinkedIn, Meta, programmatic advertising platforms, CRM systems, and audience targeting solutions such as Demandbase preferred.

Required Skills and Abilities:

• Experience managing and optimizing paid media campaigns across SEM/paid search, paid social, programmatic display, retargeting, ABM, and B2B demand generation channels.
• Ability to develop audience strategies, campaign setups, platform deployments, and performance reporting to support marketing objectives.
• Strong analytical, organizational, and project management skills with the ability to manage multiple campaigns and stakeholder priorities.
• Proficiency interpreting campaign performance data and identifying opportunities to improve lead generation, conversion rates, and return on investment.
• Experience collaborating cross-functionally with Marketing, Sales, Product, Analytics, external partners, and business stakeholders.
• Hands-on experience with Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, GA4, Demand Gen, Performance Max, ABM, and programmatic advertising platforms.
• Knowledge of keyword research, competitive analysis, audience segmentation, bidding strategies, and performance metrics including CPL, CPA, and ROAS.
• Strong documentation and testing discipline, including capturing results, learnings, optimization recommendations, and best practices.
• Preferred: Google Ads, Microsoft Advertising, and/or Meta Blueprint certifications.

Physical Requirements:

Requires prolonged sitting, regular keyboard and mouse use, extended screen time, and occasional light lifting, typically up to 10 pounds. The employee must be able to communicate verbally with employees, co-workers, and customers in person and by phone, and travel to various work environments as needed.

Work Environment:

This is an in-office role; not hybrid.

This posting is for a(n) New Position.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.

We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.