B2B Paid Media Strategist — Remote Growth Builder

Scorpion; United States; Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Healthcare coverage

Remote office allowance

Professional development

Flexible PTO

Paid parental leave

Job summary

Scorpion is seeking a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You’ll manage paid search, Google Demand Gen, and optimize budgets, bidding, audiences, and testing to drive pipeline and revenue.

You’ll collaborate with Demand Generation, Product Marketing, ABM and other teams, report to the Senior Director of Demand Generation, and optimize cross-channel campaigns (LinkedIn, Meta, TikTok, Display, CTV) to maximize ROI.

Qualifications

• 5+ years of experience in paid media or digital advertising, with significant hands-on experience managing B2B Paid Search.
• Experience managing Google Ads and Google Demand Gen campaigns at scale.
• Experience managing paid campaigns across channels such as LinkedIn, Meta, TikTok, Display, and CTV.
• Experience managing substantial paid media budgets with accountability for performance and ROI.

Responsibilities

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including structure, bidding, targeting, budgets, testing, and optimization.
• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other channels.
• Allocate and manage a substantial, multi-vertical paid media budget based on performance and opportunities for growth.
• Monitor campaign performance and continuously test creative, audiences, targeting, bidding strategies, and channel mix.
• Measure paid media performance against MQLs, opportunities, pipeline, revenue, and ROI.
• Build reporting and communicate performance, insights, and recommendations to marketing leadership.

Skills

Paid media strategy

B2B digital advertising

Campaign management

Data-driven optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Advertising/Business/Communications or related field

Tools

GA4

Google Tag Manager

Advertising platform reporting tools

Job description

Scorpion is seeking a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You’ll manage paid search, Google Demand Gen, and optimize budgets, bidding, audiences, and testing to drive pipeline and revenue.

You’ll collaborate with Demand Generation, Product Marketing, ABM and other teams, report to the Senior Director of Demand Generation, and optimize cross-channel campaigns (LinkedIn, Meta, TikTok, Display, CTV) to maximize ROI.