Senior B2B Paid Media Lead - Remote Growth Driver

My Amazon Guy; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited FREE access to MAG School courses

Opportunities for professional development

Competitive salary base

Job summary

A thriving digital marketing agency in the United States is seeking a strategic Paid Media Specialist (B2B) to drive demand generation through performance marketing. The ideal candidate should have at least 3 years of experience in B2B lead generation and expertise in Google Ads and Meta advertising. Responsibilities include optimizing campaigns and managing a team of media buyers. This full-time position offers a competitive salary and a permanent work-from-home setup.

Qualifications

• 3+ years in performance marketing with a strong B2B lead generation focus.
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus).
• Strong understanding of CRO, landing page optimization, and A/B testing.

Responsibilities

• Design, execute, and optimize B2B performance marketing campaigns.
• Own full-funnel strategy: awareness, consideration, conversion, and retargeting.
• Analyze campaign performance using GA4 and ad platform data.

Skills

Google Ads

Meta (Facebook & Instagram) Ads

B2B lead generation

CRO

Data analysis

A/B testing

Job description

A thriving digital marketing agency in the United States is seeking a strategic Paid Media Specialist (B2B) to drive demand generation through performance marketing. The ideal candidate should have at least 3 years of experience in B2B lead generation and expertise in Google Ads and Meta advertising. Responsibilities include optimizing campaigns and managing a team of media buyers. This full-time position offers a competitive salary and a permanent work-from-home setup.