B2B Paid Media Growth Lead (Remote)

Scorpion; Northern (KY); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Remote office allowance

Professional development

Paid parental leave

Flexible PTO

Job summary

Scorpion, a leading local marketing technology provider, seeks a Paid Media Manager to lead strategy and hands‑on execution across paid search and multi‑channel campaigns. You will manage budgets, bidding, audiences, and optimization to generate qualified pipeline and revenue.

You will partner with Demand Gen, Product Marketing, and ABM teams to align investments with growth goals, reporting performance and insights to leadership.

Qualifications

• 5+ years of experience in paid media or digital advertising, with hands‑on B2B Paid Search.
• Experience managing Google Ads and Google Demand Gen at scale.
• Experience managing paid campaigns across LinkedIn, Meta, TikTok, Display, and CTV.
• Experience managing substantial paid media budgets with accountability for performance and ROI.
• Experience working with advertising platform representatives, agencies, or other external partners.

Responsibilities

• Lead strategy and hands‑on execution for Paid Search and Google Demand Gen campaigns.
• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other channels.
• Allocate and manage a substantial, multi‑vertical paid media budget based on performance and priorities.
• Monitor campaign performance and continuously test creative, audiences, bidding, and channel mix.
• Measure paid media performance against MQLs, opportunities, pipeline, revenue, and ROI.
• Build reporting and communicate performance and recommendations to leadership and partners.
• Evaluate and pilot emerging advertising opportunities, including AI‑driven channels.
• Manage relationships with platforms, agencies, and other partners.
• Collaborate across Demand Gen, Product Marketing, ABM, and other teams.
• Provide direction and QA for campaign builds and trafficking.

Skills

Paid Search strategy

GA4

Google Tag Manager

B2B buying cycles

Performance analytics

Emerging platforms

Education

Bachelor's degree in Marketing

Equivalent practical experience

Tools

Google Ads

Microsoft Advertising

LinkedIn Ads

Meta Ads

Display Advertising

CTV Advertising

Job description

Scorpion, a leading local marketing technology provider, seeks a Paid Media Manager to lead strategy and hands‑on execution across paid search and multi‑channel campaigns. You will manage budgets, bidding, audiences, and optimization to generate qualified pipeline and revenue.

You will partner with Demand Gen, Product Marketing, and ABM teams to align investments with growth goals, reporting performance and insights to leadership.