B2B Paid Media Manager — Demand Gen & ROI Leader

Remote; San Francisco (CA); Remote; USD 110,000 - 135,000; Full time

Job summary

Scorpion is seeking a Paid Media Manager to lead strategy and hands-on execution across paid media for our B2B programs. You will own budgets, bidding, audiences, and measurement to drive pipeline and revenue.

You will collaborate with Demand Generation, Product Marketing, ABM, and other teams, applying data-driven insights to optimize campaigns across Google, LinkedIn, Meta, TikTok, Display, and emerging channels.

Qualifications

• 5+ years of paid media or digital advertising experience.
• Experience managing B2B Paid Search at scale.
• Experience with multiple channels (LinkedIn, Meta, TikTok, Display, CTV).
• Ability to tie paid media to pipeline and revenue.

Responsibilities

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns.
• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other channels.
• Allocate and manage a substantial paid media budget based on performance and priorities.
• Monitor campaign performance and continuously test creatives and bidding strategies.
• Measure performance against MQLs, opportunities, pipeline, and revenue.
• Build reporting and present insights to marketing leadership.
• Evaluate and pilot emerging advertising opportunities, including AI-driven channels.

Skills

Paid media strategy

Google Ads / Demand Gen

Multichannel marketing

Data analysis

Budget management

Education

Bachelor's degree in Marketing, Advertising, Business, Communications

Tools

GA4

Google Tag Manager

Advertising platform reporting tools

Job description

Scorpion is seeking a Paid Media Manager to lead strategy and hands-on execution across paid media for our B2B programs. You will own budgets, bidding, audiences, and measurement to drive pipeline and revenue.

You will collaborate with Demand Generation, Product Marketing, ABM, and other teams, applying data-driven insights to optimize campaigns across Google, LinkedIn, Meta, TikTok, Display, and emerging channels.