Strategic Paid Media Manager - Remote & ROI Focus

Scorpion Enterprises, LLC; Oregon; Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Flexible paid time off

Paid parental leave

Cell phone allowance

Remote office allowance

Professional development

Manager check-ins

Job summary

Scorpion is seeking a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You''ll own Google Ads, Microsoft Advertising, and Google Demand Gen, while also managing Paid Social, Display, CTV, and emerging channels.

This hands-on individual contributor role reports to the Senior Director of Demand Generation and partners closely with Demand Generation, Product Marketing, Vertical Marketing, SEO, Marketing Operations, and ABM to ensure paid media

Qualifications

• 5+ years of experience in paid media or digital advertising, with hands-on B2B Paid Search.
• Experience managing Google Ads and Google Demand Gen campaigns at scale.
• Strong knowledge of paid media channels and ROI.

Responsibilities

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including structure, bidding, targeting, budgets, testing, and optimization.
• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other channels.
• Allocate and manage a substantial multi-vertical paid media budget based on performance and priorities.
• Monitor campaign performance and continuously test creative, audiences, targeting, bidding strategies, and channel mix.
• Measure paid media performance against MQLs, opportunities, pipeline influenced, revenue, and ROI.
• Build reporting and communicate performance, insights, and recommendations to marketing leadership and cross-functional partners.
• Evaluate and pilot emerging advertising opportunities, including AI-driven channels, and scale programs that demonstrate results.
• Manage relationships with advertising platforms, agencies, and other paid media partners.
• Partner across Demand Generation, Product Marketing, Vertical Marketing, ABM, and other marketing teams to align paid media strategy with business priorities.
• Provide direction and QA for campaign builds, trafficking, tracking, and other execution support.

Skills

Paid Search strategy

Data analysis

B2B advertising

Budget management

Cross-functional partner

Education

Bachelor's degree in Marketing, Advertising, Business, Communications

Tools

Google Ads

Microsoft Advertising

LinkedIn Ads

Meta Ads

GA4

Google Tag Manager

Job description

Scorpion is seeking a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You''ll own Google Ads, Microsoft Advertising, and Google Demand Gen, while also managing Paid Social, Display, CTV, and emerging channels.

This hands-on individual contributor role reports to the Senior Director of Demand Generation and partners closely with Demand Generation, Product Marketing, Vertical Marketing, SEO, Marketing Operations, and ABM to ensure paid media