B2B Demand Gen Strategist — Paid Acquisition

Pogo Technologies; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Pogo Technologies is seeking a Demand Gen Marketer to own B2B paid acquisition across digital and offline channels, targeting a narrow, high-value audience. You’ll drive strategy, measurement, and optimization with real budget ownership.

You’ll manage multi-channel campaigns (LinkedIn, Meta, out-of-home), apply data-driven CAC/ROAS analysis, and collaborate with sales, design, and marketing to optimize full-funnel performance.

Qualifications

• 3–6 years in B2B paid acquisition at a SaaS company.
• Experience owning meaningful paid budgets.
• Strong data-driven decision making and attribution knowledge.

Responsibilities

• Own B2B paid acquisition across digital and offline channels.
• Get creative with targeting incl. geo, company, and title-based plays.
• Contribute to channel and budget strategy with the team.
• Apply CAC, ROAS, and pipeline attribution to spend decisions.
• Collaborate with marketing, sales, and design on landing pages and assets.
• Test, iterate, and scale campaigns that work.

Skills

B2B Paid Acquisition

Budget Ownership

Data-driven Marketing

Channel Optimization

Cross-functional Collaboration

Tools

LinkedIn Ads

Meta Ads

Direct Mail

Out-of-Home

Job description

Pogo Technologies is seeking a Demand Gen Marketer to own B2B paid acquisition across digital and offline channels, targeting a narrow, high-value audience. You’ll drive strategy, measurement, and optimization with real budget ownership.

You’ll manage multi-channel campaigns (LinkedIn, Meta, out-of-home), apply data-driven CAC/ROAS analysis, and collaborate with sales, design, and marketing to optimize full-funnel performance.