B2B Marketing Pipeline Architect

dSPACE; Wixom (MI); On-site; USD 60,000 - 86,000; Full time

Job summary

dSPACE, a global provider of simulation and validation solutions, seeks a Marketing Pipeline Specialist in Wixom, MI. You will manage leads in Microsoft Dynamics 365, run nurture campaigns, and connect with Account Managers to move prospects through the funnel.

This role sits at the intersection of Marketing and Sales. You will optimize lead conversion, track metrics, and ensure timely, personalized engagement through email and calls, while collaborating with the Global Marketing team.

Qualifications

• Bachelor’s degree in Business, Marketing or Communications required.
• 2–4 years in B2B marketing, demand generation or campaign management.
• Strong analytical skills to measure revenue impact.
• Excellent written and verbal communication; detail-oriented.

Responsibilities

• Follow up and nurture inbound leads using email campaigns and AI-assisted tools.
• Route and qualify inbound leads from events, webinars, ads and forms.
• Align with sales to ensure smooth handoff from marketing to sales.
• Monitor pipeline metrics and marketing attribution to optimize funnel.
• Engage with prospects to understand challenges and next steps.
• Serve as CRM SME and liaison for lead management on Global team.

Skills

CRM proficiency

Lead nurturing

Email campaigns

Data analysis

Communication skills

Relationship building

Education

Bachelor’s Degree in Business/Marketing/Communications

Tools

D365 / Salesforce

ClickDimensions

Excel

Job description

dSPACE, a global provider of simulation and validation solutions, seeks a Marketing Pipeline Specialist in Wixom, MI. You will manage leads in Microsoft Dynamics 365, run nurture campaigns, and connect with Account Managers to move prospects through the funnel.

This role sits at the intersection of Marketing and Sales. You will optimize lead conversion, track metrics, and ensure timely, personalized engagement through email and calls, while collaborating with the Global Marketing team.