B2B Tech Digital Marketing Campaigns Manager

dSPACE; Wixom (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

dSPACE Inc. is seeking a Digital Marketing Campaigns Manager to lead integrated demand generation efforts in the US market.

You will work with a global team to develop and execute campaigns that build awareness, generate qualified leads, and accelerate opportunities through the funnel for automotive, aerospace, defense, and industrial sectors. You will collaborate with product, sales, and engineering to translate complex technologies into customer‑facing content, manage a digital advertising

Qualifications

• 3-5+ years of digital marketing experience in a B2B technology company.
• Experience with CRM and marketing automation platforms (MS Dynamics 365, HubSpot, Marketo, Pardot).
• Experience planning, executing, and optimizing paid social campaigns, especially LinkedIn.
• Ability to manage multiple projects with strong planning and budgeting skills.
• Proficient in analytics tools and marketing reporting platforms; able to drive insights with data.
• Demonstrated ability to use AI tools to improve productivity and campaign effectiveness.

Responsibilities

• Develop annual and quarterly campaign plans aligned with objectives, product launches, and events.
• Create and execute integrated campaigns across email, social, ads, webinars, and events.
• Translate technical concepts into engaging customer content with cross‑functional teams.
• Develop short-form video content for social, product promos, and customer stories.
• Build dashboards and reports tracking KPIs like leads, MQLs, SQLs, and ROI.
• Partner with sales to improve lead generation, conversion, nurturing, and pipeline contribution.

Skills

Digital marketing

Project management

Content collaboration

Communication skills

Campaign optimization

AI-assisted marketing

Education

Bachelor's degree in marketing/communications/business

Tools

Microsoft Dynamics 365

HubSpot

Marketo

Pardot

Google Analytics

Power BI

LinkedIn Campaign Manager

Job description

dSPACE Inc. is seeking a Digital Marketing Campaigns Manager to lead integrated demand generation efforts in the US market.

You will work with a global team to develop and execute campaigns that build awareness, generate qualified leads, and accelerate opportunities through the funnel for automotive, aerospace, defense, and industrial sectors. You will collaborate with product, sales, and engineering to translate complex technologies into customer‑facing content, manage a digital advertising