Marketing Pipeline Specialist

dSPACE; Wixom (MI); On-site; USD 60,000 - 86,000; Full time

Job summary

dSPACE, a global provider of simulation and validation solutions, seeks a Marketing Pipeline Specialist in Wixom, MI. You will manage leads in Microsoft Dynamics 365, run nurture campaigns, and connect with Account Managers to move prospects through the funnel.

This role sits at the intersection of Marketing and Sales. You will optimize lead conversion, track metrics, and ensure timely, personalized engagement through email and calls, while collaborating with the Global Marketing team.

Qualifications

• Bachelor’s degree in Business, Marketing or Communications required.
• 2–4 years in B2B marketing, demand generation or campaign management.
• Strong analytical skills to measure revenue impact.
• Excellent written and verbal communication; detail-oriented.

Responsibilities

• Follow up and nurture inbound leads using email campaigns and AI-assisted tools.
• Route and qualify inbound leads from events, webinars, ads and forms.
• Align with sales to ensure smooth handoff from marketing to sales.
• Monitor pipeline metrics and marketing attribution to optimize funnel.
• Engage with prospects to understand challenges and next steps.
• Serve as CRM SME and liaison for lead management on Global team.

Skills

CRM proficiency

Lead nurturing

Email campaigns

Data analysis

Communication skills

Relationship building

Education

Bachelor’s Degree in Business/Marketing/Communications

Tools

D365 / Salesforce

ClickDimensions

Excel

Job description

dSPACE is a leading provider of simulation and validation solutions worldwide for developing networked, autonomous, and electrically powered vehicles. The company's range of end-to-end solutions are used particularly by automotive manufacturers and their suppliers to test the software and hardware components in their new vehicles long before a new model is allowed on the road. Not only is dSPACE a sought-after partner in vehicle development, but engineers also rely on our know-how when it comes to aerospace and industrial automation. Our portfolio ranges from end-to-end solutions for simulation and validation to engineering and consulting services as well as training and support. With more than 3,000 employees worldwide, dSPACE is headquartered in Paderborn, Germany; has three project centers in Germany; and serves customers through its regional companies in the USA, the UK, France, Japan, China, Croatia, Korea, India, Italy and Sweden.

dSPACE is seeking a motivated, technology-oriented Marketing Pipeline Specialist to help transform marketing-generated leads into qualified sales opportunities. Bridging the gap between top-of-funnel marketing campaigns and closed sales.

This role sits at the intersection of Marketing and Sales, ensuring that potential customers receive timely, relevant, and personalized engagement throughout their buying journey. You will be responsible for managing leads within Microsoft Dynamics 365, executing lead nurturing campaigns, engaging with prospective customers through email and phone outreach, and collaborating closely with Account Managers and Marketing team members to improve lead conversion.

This is an ideal position for someone who enjoys working with technology, communicating with people, analyzing data, and finding creative ways to move prospects through the sales funnel.

What You'll Do

• Lead Follow-up: Work with the Digital Marketing Specialist to create demand generation and account-based marketing (ABM) email campaigns for incoming leads. Develop personalized email outreach campaigns and follow-up communications using AI-assisted tools and established best practices.
• Lead & Account Routing: Process and qualify inbound leads generated from trade shows, webinars, advertising campaigns, website forms, and other marketing activities.
• Sales Alignment: Work hand-in-hand with sales teams to ensure a smooth handoff from marketing-qualified interest to sales conversations.
• Funnel Optimization: Track metrics like pipeline velocity, new account activation, conversion rates from MQL to SQL, and marketing attribution.
• Detective: Contact prospects to identify business challenges, assess interest levels, and determine next steps.
• Subject Matter Expert: Serve as the marketing team's CRM subject matter expert and primary liaison for lead management practices on the Global team.

What We're Looking For

• Bachelor’s Degree – preferably in Business/Marketing/Communications
• 2 to 4 years in B2B marketing, demand generation, or campaign management.
• Proficiency with CRM systems like D365 or Salesforce plus an email platform like Click Dimensions, or other.
• Strong analytical skills to measure how marketing activities impact the actual revenue pipeline.
• Strong organizational skills and attention to detail.
• A passion for clean and accurate data.
• Excellent written and verbal communication skills.
• Confidence communicating professionally through email, phone, and virtual meetings.
• Ability to build relationships with prospects, sales teams, and marketing stakeholders.
• Interest in learning technical products and understanding customer challenges.
• Proficiency in Microsoft Excel and Microsoft Office applications.
• Experience using AI tools to create, personalize, or optimize customer communications is a plus.
• Self-motivated, curious, and eager to continuously improve processes and results.

What Success Looks Like

• Leads are processed quickly and accurately.
• Prospects receive timely and personalized engagement.
• Sales teams have visibility into lead status and next actions.
• CRM data remains clean and actionable.
• Marketing-generated leads convert into qualified opportunities at increasing rates.
• Sales and marketing maintain strong alignment throughout the customer journey.

At dSPACE, you'll work alongside industry experts developing technology that helps shape the future of automotive, aerospace, industrial, and autonomous systems. You will play a visible role in connecting customers with solutions that help solve real engineering challenges while gaining exposure to both marketing and sales operations.

As an Equal Opportunity Employer, dSPACE Inc. provides all persons with equal opportunity and access to all aspects of employment process, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, marital status, age, disability, status as a protected veteran, or membership in any group protected by federal, state, and local anti-discrimination laws. DSPACE Inc. is also committed to providing reasonable accommodations to individuals with disabilities and disabled veterans.