B2B Digital Marketing Strategist: Lead Gen & Automation

LX Hausys; Alpharetta (GA); Presencial; USD 60.000 - 85.000; Jornada completa

Descripción de la vacante

LX Hausys America is seeking a Digital Marketing Specialist to drive growth across North America by executing programs, managing channels, and optimizing engagement through website, email, SEO, SEM, social media, and marketing automation.

You will support lead generation, product launches, and campaigns across CRM and analytics platforms, collaborating with Brand, Product Marketing, Sales, and external agencies to deliver measurable results.

Formación

• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsabilidades

• Support planning and execution of digital marketing campaigns.
• Manage company websites, landing pages, and content updates.
• Execute SEO and support SEM and paid ads.
• Manage marketing automation using Eloqua and CRM.
• Develop email marketing campaigns and lead nurturing.
• Support product launches, trade shows, and promotional campaigns.
• Manage LinkedIn and other digital channels.
• Monitor metrics and prepare reports and dashboards.
• Coordinate with Brand, Product Marketing, Sales, and agencies.
• Support North America lead generation and customer engagement.

Conocimientos

Analytical thinking

Organizational skills

Project management

Communication skills

Collaboration

Educación

Bachelor's degree in Marketing/Business/Communications

Herramientas

Eloqua

HubSpot

Marketo

CRM platforms

Google Analytics

Google Ads

LinkedIn Campaign Manager

CMS

Power BI

Descripción del empleo

LX Hausys America is seeking a Digital Marketing Specialist to drive growth across North America by executing programs, managing channels, and optimizing engagement through website, email, SEO, SEM, social media, and marketing automation.

You will support lead generation, product launches, and campaigns across CRM and analytics platforms, collaborating with Brand, Product Marketing, Sales, and external agencies to deliver measurable results.