Lead Lifecycle Architect for B2B Marketing

ESRI; Redlands (CA); On-site; USD 103,792 - 173,056; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) and profit-sharing programs

Vacation leave and paid holidays

Job summary

ESRI is seeking a talented individual to manage the operational strategy within their Marketing Operations team. You will play a pivotal role in guiding how marketing leads are captured and converted into meaningful sales pipeline, while driving operational efficiency and collaboration across different teams.

The ideal candidate will have extensive experience in marketing operations with a strong analytical background, and will contribute to global marketing initiatives aimed at boosting predictable pipeline creation and revenue growth.

Qualifications

• 8+ years of experience in marketing operations or a related B2B role.
• Experience managing marketing lead lifecycle processes end to end.
• Strong analytical skills using lifecycle data for operational improvements.

Responsibilities

• Lead end-to-end lead lifecycle strategy and execution.
• Define and govern lifecycle standards and marketing-sales handoffs.
• Manage lifecycle performance and drive continuous optimization.

Skills

Marketing operations

Revenue operations

Analytical skills

CRM systems

Marketing automation platforms

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Adobe Marketo Engage

Job description

ESRI is seeking a talented individual to manage the operational strategy within their Marketing Operations team. You will play a pivotal role in guiding how marketing leads are captured and converted into meaningful sales pipeline, while driving operational efficiency and collaboration across different teams.

The ideal candidate will have extensive experience in marketing operations with a strong analytical background, and will contribute to global marketing initiatives aimed at boosting predictable pipeline creation and revenue growth.