B2B Digital Marketing Specialist - Hybrid, Lead Gen

Priority Power Management, LLC; Houston (TX); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Priority Power Management, LLC is seeking a Digital Marketing Specialist to execute and optimize B2B digital marketing programs that generate qualified leads and strengthen brand awareness.

The role combines creativity with technical expertise, owning the marketing tech stack (HubSpot, Salesforce, WordPress/Elementor, Google Ecosystem, LinkedIn Campaign Manager) and driving growth across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field.
• 5+ years of B2B digital marketing experience.

Responsibilities

• Serve as primary administrator for HubSpot, overseeing marketing automation, workflows, forms, lead scoring, landing pages, and campaigns.
• Manage integrations between marketing tech to ensure accurate lead capture and CRM synchronization.
• Execute and optimize integrated digital campaigns across email, social, paid/organic search, SEO, content marketing, and advertising.

Skills

B2B digital marketing

Campaign management

Lead generation

Content marketing

Social media strategy

Email marketing

Analytics & reporting

CRM workflows

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot Marketing Hub

Salesforce CRM

WordPress

Elementor

Google Analytics GA4

Google Search Console

UTM tracking

LinkedIn Campaign Manager

Adobe Creative Suite

Canva

Monday.com

Asana

Trello

Job description

Priority Power Management, LLC is seeking a Digital Marketing Specialist to execute and optimize B2B digital marketing programs that generate qualified leads and strengthen brand awareness.

The role combines creativity with technical expertise, owning the marketing tech stack (HubSpot, Salesforce, WordPress/Elementor, Google Ecosystem, LinkedIn Campaign Manager) and driving growth across channels.