B2B Marketing Manager: SEO, Proposals & Content

Construction Material Testing

Tucson (AZ)

On-site

USD 75,000 - 100,000

Full time

14 days+
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Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, manage the qualifications library and proposal templates, and drive content with engineers. The role emphasizes measurable marketing through proposals and targeted campaigns.

The position requires 5+ years in B2B marketing, including at least 2 in the AEC/industrial sector, with hands-on SEO, analytics, and CRM use.

Qualifications

  • 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
  • Hands-on with a modern website stack, search analytics, and a CRM.
  • Writes clean, specific copy.
  • Has built proposals or qualifications packages for professional services pursuits.
  • Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

  • Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
  • Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
  • Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
  • Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
  • Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing
AEC industry experience
Website optimization
Copywriting
Proposal development
Campaign calendar management

Tools

CRM
Google Analytics

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, manage the qualifications library and proposal templates, and drive content with engineers. The role emphasizes measurable marketing through proposals and targeted campaigns.

The position requires 5+ years in B2B marketing, including at least 2 in the AEC/industrial sector, with hands-on SEO, analytics, and CRM use.

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