B2B Marketing Manager: SEO, Proposals & Campaigns

Construction Material Testing; Shreveport (LA); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, manage the qualifications library, and lead the content calendar with engineers. The role is hands-on and metrics-driven, focusing on proposals and public-facing messaging.

You will run email, LinkedIn, and event campaigns to open new markets, while ensuring accuracy of brand, claims, and materials across all channels. Travel to markets as needed.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services
• Hands-on with a modern website stack, search analytics, and a CRM
• writes clean, specific copy
• Has built proposals or qualifications packages for professional services pursuits
• Organized enough to run a calendar

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly
• Keep brand, messaging, and claims accurate and consistent across every public channel

Skills

B2B marketing

Website stack

Search analytics

CRM

Copywriting

Proposal development

Calendar management

Tools

CRM software

Website CMS

SEO tools

Job description

Construction Material Testing is seeking a Marketing Manager to own the website and its search performance, manage the qualifications library, and lead the content calendar with engineers. The role is hands-on and metrics-driven, focusing on proposals and public-facing messaging.

You will run email, LinkedIn, and event campaigns to open new markets, while ensuring accuracy of brand, claims, and materials across all channels. Travel to markets as needed.