B2B Marketing Manager: Proposals & SEO for Construction

Construction Material Testing; Akron (OH); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, and qualification templates, driving our pursuit success across markets. You will manage the content calendar with engineers, build proposals, and run targeted campaigns to generate conversations for the business development team.

The role emphasizes hands-on execution, measurement by proposals, and keeping messaging accurate across channels, with an annual bonus tied to targets.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working; Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit; Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge; Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly; Keep brand, messaging, and claims accurate and consistent across every public channel.
• The Marketing Manager runs the marketing program for a construction materials testing, special inspection, and geotechnical firm that is growing by opening new markets. You own the website and its search performance, the statement-of-qualifications and proposal library, the content calendar, and the campaigns that generate conversations for the business development team. It is a hands-on seat in a company that measures marketing by the proposals it produces, not the impressions.

Skills

B2B marketing

Website stack

Search analytics

CRM

Copywriting

Proposal development

Calendar management

Curiosity about compaction test

Tools

CRM software

Analytics tools

CMS/Content system

Job description

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, and qualification templates, driving our pursuit success across markets. You will manage the content calendar with engineers, build proposals, and run targeted campaigns to generate conversations for the business development team.

The role emphasizes hands-on execution, measurement by proposals, and keeping messaging accurate across channels, with an annual bonus tied to targets.