B2B Marketing Manager — AEC Growth & Proposals

Construction Material Testing; Grand Rapids (MI); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Job summary

Construction Material Testing is seeking a Marketing Manager to own the company website, manage the qualification library, and drive content and campaigns across markets. You will partner with engineers to develop technical articles and case material, while maintaining consistent brand messaging.

The role focuses on measurable outcomes through proposals, website performance, and targeted outreach, with a market-expansion mindset and collaboration with the BD team.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar with engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events) for markets the company is opening and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

AEC/industrial sector experience

Copywriting

Proposals/qualification packages

Calendar / project scheduling

Tools

CRM

Job description

Construction Material Testing is seeking a Marketing Manager to own the company website, manage the qualification library, and drive content and campaigns across markets. You will partner with engineers to develop technical articles and case material, while maintaining consistent brand messaging.

The role focuses on measurable outcomes through proposals, website performance, and targeted outreach, with a market-expansion mindset and collaboration with the BD team.