B2B Demand Gen Marketing Manager

Peyton Resource Group; Santa Clarita (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Peyton Resource Group is seeking a hands-on Marketing Manager to develop and execute B2B demand-generation campaigns that drive qualified leads and support revenue growth. You will own programs from strategy through execution, collaborating with Sales and Product Marketing to optimize pipeline and reporting.

The ideal candidate has experience building demand-generation programs, managing email campaigns and marketing automation, and partnering with Sales to drive measurable results.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of B2B marketing experience.
• Hands-on experience building and executing demand-generation campaigns.
• Experience managing email marketing, CRM systems, marketing automation, workflows, and lead-nurturing programs.
• HubSpot certification or equivalent practical HubSpot experience.
• Experience with audience segmentation, automated nurture sequences, and lead lifecycle management.
• Demonstrated ability to build marketing programs from the ground up.
• Experience collaborating with Sales teams on lead follow-up, qualification, and feedback.
• Trade show marketing, event promotion, and post-event lead-nurturing experience.
• Familiarity with marketing attribution, campaign analytics, and pipeline reporting.
• Strong project management, organizational, analytical, and communication skills.
• Ability to manage multiple priorities in a collaborative, fast-paced environment.
• Willingness to attend approximately 2-3 trade shows per year.

Responsibilities

• Develop and execute integrated B2B marketing campaigns across email, social media, industry websites, paid retargeting, and events.
• Build campaign plans that define target audiences, messaging, deliverables, timelines, and performance metrics.
• Create and manage email marketing programs, audience segmentation, automated workflows, and lead-nurturing sequences.
• Develop demand-generation programs that attract new prospects, engage existing leads, and accelerate opportunities through the sales funnel.
• Partner with Sales leadership to define marketing-qualified lead criteria, establish lead handoff processes, and improve follow-up.
• Collaborate with Product Marketing, Creative Services, Digital Commerce, and other internal teams to execute campaigns and develop marketing assets.
• Coordinate landing pages, content downloads, and lead-capture initiatives supporting enterprise marketing and trade shows.
• Manage trade show marketing from pre-event promotion and logistics through onsite lead capture and post-event follow-up.
• Coordinate external vendors and part-time event support, including shipping, product orders, and event materials.
• Maintain sales collateral, presentations, and other tools that support sales conversations and customer engagement.
• Track campaign performance, lead quality, MQLs, SQLs, marketing-influenced opportunities, pipeline contribution, and event outcomes.
• Maintain campaign attribution and reporting dashboards, analyze results, and recommend improvements based on performance data.
• Manage multiple marketing initiatives simultaneously while maintaining project timelines and cross-functional communication.

Skills

Demand generation

Email marketing

Campaign management

Lead qualification

Marketing analytics

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

HubSpot

Salesforce

CRM systems

Marketing automation

Job description

Peyton Resource Group is seeking a hands-on Marketing Manager to develop and execute B2B demand-generation campaigns that drive qualified leads and support revenue growth. You will own programs from strategy through execution, collaborating with Sales and Product Marketing to optimize pipeline and reporting.

The ideal candidate has experience building demand-generation programs, managing email campaigns and marketing automation, and partnering with Sales to drive measurable results.