B2B Marketing Director - Growth & Demand Gen

Rand Group; United States; On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Production Bonus

Recruiting Referral Bonus

New business referral bonus

Major medical health benefits (dental/

Job summary

Rand Group seeks a Director of Marketing to lead a lean, hands-on marketing organization focused on demand generation and go-to-market strategy across multiple technology practices.

The role partners with sales and executive leadership to translate growth priorities into measurable campaigns, content, and programs that drive pipeline, awareness, and revenue growth while optimizing marketing technology and analytics.

Qualifications

• Significant B2B marketing leadership experience in technology or similar complex environments.
• Strong demand-generation and revenue-marketing track record with measurable pipeline impact.
• Ability to develop strategy while staying close to execution and results.

Responsibilities

• Lead the marketing team and develop the overall marketing strategy aligned to revenue growth.
• Own marketing-generated pipeline and lead-generation performance with integrated campaigns.
• Drive digital marketing strategy including SEO, content, and website optimization; manage cross-channel campaigns.
• Partner with sales, practice leaders, and executive team to translate business priorities into marketing programs.
• Maintain branding consistency and communications across channels and events.
• Oversee marketing technology stack and dashboards connecting activity to pipeline and revenue.

Skills

B2B marketing leadership

Demand generation

Strategic & tactical

Digital marketing

Collaboration with sales

Tools

HubSpot

Google Analytics

Google Search Console

Ahrefs

ZoomInfo

Job description

Rand Group seeks a Director of Marketing to lead a lean, hands-on marketing organization focused on demand generation and go-to-market strategy across multiple technology practices.

The role partners with sales and executive leadership to translate growth priorities into measurable campaigns, content, and programs that drive pipeline, awareness, and revenue growth while optimizing marketing technology and analytics.