Director of B2B Marketing

Purchasing Power, LLC; Atlanta (GA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Job summary

Purchasing Power, LLC, a PROG Holdings company, seeks a Director of B2B Marketing to lead demand generation and integrated campaigns. Hybrid role based in Atlanta, partnering with Sales and Account Management to drive new business and healthy revenue growth across employer and partner bases.

You'll own digital campaigns, nurture journeys, and measurement dashboards, leveraging AI tools to streamline content and insights while maintaining a focus on ICPs and buyers.

Qualifications

• 8-10+ years of B2B/client marketing experience (fintech/benefits/employer‑focused products a plus).
• Proven experience leading demand generation and pipeline growth.
• Strong understanding of integrated marketing strategy.
• Data-driven mindset with strong analytical skills.
• Proficient in Salesforce and Marketo.

Responsibilities

• Own demand generation strategy across digital, paid, email, content, and events.
• Optimize lead acquisition, conversion, and pipeline velocity.
• Manage and improve MQL performance.
• Refine GTM messaging and value propositions aligned to ICP and buyer personas.
• Lead end-to-end campaign development from strategy to measurement.
• Oversee website strategy, SEO, and CRO aligned to campaigns.

Skills

B2B marketing

Demand generation

Integrated marketing

Data-driven

Analytical

Communication

Project management

AI tools

Education

Bachelor's degree in business

Tools

Salesforce

Marketo

AI tools

Job description

Purchasing Power is a leading employee purchase program that helps people buy the products and services they need through the convenience of payroll deduction. As part of PROG Holdings (NYSE: PRG), a FinTech holding company with more than 20 years of experience, we’re focused on building simple, responsible financial solutions that put people first. PROG Holdings’ portfolio includes Progressive Leasing, a market leader in lease‑to‑own solutions, Purchasing Power, and Four, a Buy Now Pay Later (BNPL) platform — all united by a commitment to innovation, access, and meaningful impact. We’re looking for a Director of B2B Marketing to help drive growth across Purchasing Power’s employer and partner base. You’ll work in close partnership with Sales, Sales Enablement, and Account Management to build practical, effective programs that drive new business and engage efforts with our existing clients and partners. The person in this role will own the day‑to‑day integrated marketing efforts across demand generation, lead generation, digital campaigns, content, and all nurturing efforts, driving measurable pipeline growth and revenue impact. They will partner closely with the client marketing team to ensure the lead generation efforts align closely with engagement and retention efforts. This is a hybrid role based out of our Atlantic Station office in Atlanta, with a few onsite days each week to collaborate with Sales, Account Management, and cross‑functional partners.

What You'll Work On

• Own demand generation strategy across digital, paid, email, content, and events
• Optimize lead acquisition, conversion, and pipeline velocity
• Manage and improve MQL performance
• Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas
• Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence.
• Lead end‑to‑end campaign development (strategy - execution - measurement)
• Ensure integrated execution across channels (digital, content, paid, partner)
• Oversee campaign reporting and performance optimization
• Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
• Establish clear performance dashboards tied to revenue outcomes
• Continuously test and optimize campaigns for efficiency and effectiveness
• Use AI‑enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency — so we can move quickly without sacrificing quality

What You Bring

• 8-10 + years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer‑focused products).
• Proven experience leading demand generation and pipeline growth
• Strong understanding of integrated marketing strategy
• Data‑driven mindset with strong analytical skills
• Proficient in Salesforce and Marketo
• Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging.
• Organized, detail‑oriented, and able to manage multiple workstreams at once
• Bachelor’s degree in business or a closely related field, or equivalent relevant experience
• AI‑enabled tools are already part of how work gets done across our organization, and their use will continue to expand over time. We value people who are curious, adaptable, and open to learning as roles and workflows evolve

Why This Role Is Unique

• You’ll sit at the intersection of client growth + marketing execution, working directly with the teams closest to revenue.
• You’ll help modernize and scale PPC’s B2B client marketing foundation — campaigns, events, communications, and measurement.
• You’ll have real ownership and visibility, with the ability to shape how PPC shows up with employers and partners as we grow.

What We Offer

• Hybrid work model (Onsite/Offsite)
• Comprehensive

Benefits

medical, dental, vision, company paid Basic Life/AD&D

• 401k Retirement Plan
• Paid Time Off
• Career Development
• Employee Purchase Program

Purchasing Power welcomes and encourages diversity in the workplace. We do not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Purchasing Power does business.