B2B Marketing Director — Demand, Pipeline & Growth

Apartment List; United States; On-site; USD 123,000 - 187,000; Full time

Job summary

Apartment List is seeking a Director of B2B Marketing to lead a hands‑on GTM function. You will own the end‑to‑end B2B pipeline creation, including demand generation, events, campaigns, and content distribution, with direct ties to bookings and revenue outcomes.

You will move fast, test ideas, and work closely with Sales, Product, Partnerships, Brand, and Enablement to align priorities and maximize impact. A lean team of 3–4 will report to you as you build scalable programs.

Qualifications

• 8+ years of B2B SAAS/tech marketing experience, including 3+ years managing a team.
• Hands-on practitioner with demand generation or events experience.
• Experience owning pipeline, with dashboards and reporting showing performance.

Responsibilities

• Own B2B pipeline generation and revenue outcomes.
• Build and run programs personally — demand gen and events.
• Design and optimize full funnel activities from audience to Salesforce handoff.
• Drive campaigns, partnerships, events, and content distribution.
• Make and defend investment calls on where to invest budget.

Skills

B2B marketing

Demand generation

Events

Campaigns

Content distribution

Pipeline ownership

Analytics dashboards

Cross‑functional

Executive presence

Tools

Salesforce

HubSpot

Iterable

Looker

Gong

LinkedIn

Job description

Apartment List is seeking a Director of B2B Marketing to lead a hands‑on GTM function. You will own the end‑to‑end B2B pipeline creation, including demand generation, events, campaigns, and content distribution, with direct ties to bookings and revenue outcomes.

You will move fast, test ideas, and work closely with Sales, Product, Partnerships, Brand, and Enablement to align priorities and maximize impact. A lean team of 3–4 will report to you as you build scalable programs.