B2B Marketing Analytics Leader

News Corporation; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Insurance plans

Wellness resources

Education benefits

Family care benefits

Commuter transit program

Subscription discounts

Employee referral program

Job summary

Dow Jones in the United States is seeking a Senior Manager of B2B Marketing Analytics to drive data-driven strategies that optimize opportunity generation, accelerate revenue growth, and enhance retention. You will design analytics frameworks, develop revenue measurement methodologies, and guide capital allocation across demand generation and ABM initiatives.

You will lead cross-functional teams to create propensity and attribution models, perform market mix analyses, and deliver executive-level

Qualifications

• 9+ years of experience in marketing analytics and/or data science.
• Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines; or equivalent experience
• Experience supporting B2B or enterprise go-to-market models, ideally within media, information services, SaaS, or subscription-based businesses
• Strong expertise in advanced analytics, predictive modeling, forecasting, and funnel analysis
• Understanding of B2B marketing and sales funnels, account-based marketing (ABM), CRM systems, and pipeline management
• Proficiency in BI tools, Python, R, SQL, and experience working with large-scale, cloud-based data environments
• Strong commercial acumen and ability to communicate complex analytics to non-technical, executive stakeholders
• Proven ability to influence strategic decisions through data-driven insights
• Familiarity with marketing automation platforms, CRM platforms (e.g Salesforce), and digital analytics tools is a plus

Responsibilities

• Strategic Leadership: Develop and execute analytics projects driving key insights that drive pipeline growth and revenue
• Build Capabilities and Drive Insights: Support development of propensity models, attribution models, market mix models and customer segmentation models to drive insights that facilitate business planning, forecasting and optimization
• Executive Reporting and Opportunity Analysis: Develop executive level reports in BI tools (Looker , Tableau) to develop E2E customer journey insights and identify opportunity areas to drive future growth
• Data Story Telling: Articulate clear, actionable insights derived from model results and effectively communicate complex technical concepts to a non-technical audience
• Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing
• Stakeholder Collaboration: Engage proactively with cross-functional teams, including marketing, sales, product development, and finance, to comprehend their specific business requirements and translate them into effective, data-driven solutions

Skills

Marketing analytics

Data science

Predictive modeling

Forecasting

ABM understanding

CRM systems

Python

R

SQL

Executive communication

Stakeholder influence

Education

Quantitative degree

Equivalent experience

Tools

Looker

Tableau

Job description

Dow Jones in the United States is seeking a Senior Manager of B2B Marketing Analytics to drive data-driven strategies that optimize opportunity generation, accelerate revenue growth, and enhance retention. You will design analytics frameworks, develop revenue measurement methodologies, and guide capital allocation across demand generation and ABM initiatives.

You will lead cross-functional teams to create propensity and attribution models, perform market mix analyses, and deliver executive-level