B2B Enterprise Acquisition Marketing Lead

Dow Jones; New York (NY); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & WellnessResources

Education Benefits

Family Care Benefits & Caregiving支持

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones is seeking an Acquisition Marketing Manager in NYC to execute integrated demand generation programs across paid, owned, and event channels. You will manage campaigns, assets, and webinars, coordinating with product marketing and sales teams to optimize lead generation and pipeline growth.

The role requires 5+ years in B2B marketing with proven experience across digital, webinar, and event channels, plus strong organizational and analytical skills.

Qualifications

• 5+ years of experience in B2B marketing, acquisition marketing, or demand generation.
• Experience managing integrated marketing campaigns across digital, owned, and event channels.
• Familiarity with paid media, webinars, email marketing, and web marketing best practices.
• Strong organizational and project management skills.
• Analytical mindset with experience tracking campaign performance and lead generation metrics.
• Experience working cross-functionally across Marketing and Sales organizations.
• Excellent communication and collaboration skills.

Responsibilities

• Execute acquisition marketing campaigns across paid, owned, digital, webinar, and event channels.
• Manage campaign timelines, deliverables, and cross-functional coordination.
• Support paid media execution, including campaign setup, optimization, and reporting.
• Manage webinar and event logistics, promotion, and post-event follow-up.
• Coordinate development of campaign assets, landing pages, email communications, and promotional materials.
• Support website updates and acquisition-focused landing page optimization.
• Partner with Product Marketing to align campaign messaging and audience targeting.
• Collaborate with Sales Enablement and Sales teams to ensure campaign follow-up and lead routing alignment.
• Monitor campaign performance and prepare regular reporting and insights.
• Manage relationships with external vendors and agencies supporting campaign execution.

Skills

B2B marketing

Demand generation

Campaign management

Analytics

Cross-functional collaboration

Tools

Paid media platforms

Webinar platforms

Email marketing

Job description

Dow Jones is seeking an Acquisition Marketing Manager in NYC to execute integrated demand generation programs across paid, owned, and event channels. You will manage campaigns, assets, and webinars, coordinating with product marketing and sales teams to optimize lead generation and pipeline growth.

The role requires 5+ years in B2B marketing with proven experience across digital, webinar, and event channels, plus strong organizational and analytical skills.