Senior Marketing Analytics Leader

BOK Financial; Oklahoma; On-site; USD 85,000 - 120,000; Full time

Job summary

BOK Financial seeks a Senior Marketing Data Analyst to partner with marketing leaders across lines of business. You will turn customer and campaign data into actionable insights that influence enterprise-wide marketing decisions and drive growth.

Working with the Consumer Data & Analytics team, you will help create audiences, measure campaigns, run A/B tests, and build dashboards to improve marketing performance and customer engagement.

Qualifications

• Experience partnering with marketing stakeholders to deliver analytical solutions.
• Ability to develop targeted customer lists for marketing campaigns.
• Experience analyzing campaign performance and ROI.
• Experience designing and evaluating marketing experiments (A/B testing).
• Ability to build and maintain reports, dashboards, and visualizations for marketing metrics.

Responsibilities

• Partner with marketing stakeholders to understand objectives and deliver analytical solutions that support acquisition, engagement, and retention strategies.
• Develop targeted customer lists and audience selections for marketing campaigns while ensuring compliance with business rules and regulatory requirements.
• Analyze campaign performance and deliver insights to optimize marketing effectiveness and ROI.
• Design, execute, and evaluate A/B tests and other marketing experiments to support data-driven decision making.
• Build and maintain reports, dashboards, and visualizations that communicate key marketing metrics and performance trends.

Skills

Marketing analytics

Data analysis

Stakeholder collaboration

Job description

BOK Financial seeks a Senior Marketing Data Analyst to partner with marketing leaders across lines of business. You will turn customer and campaign data into actionable insights that influence enterprise-wide marketing decisions and drive growth.

Working with the Consumer Data & Analytics team, you will help create audiences, measure campaigns, run A/B tests, and build dashboards to improve marketing performance and customer engagement.