B2B Marketing Analytics Lead - Data-Driven Growth

Dow Jones; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Healthcare

Paid PTO

Retirement Plans

Insurance Plans

Wellness Resources

Education Benefits

Family Care Benefits

Commuter Program

Discounts

Referral Program

Job summary

Dow Jones is hiring a Senior Manager for B2B Marketing Analytics in Midtown Manhattan. You will drive data-driven strategies, design advanced analytics, and implement revenue measurement methods to optimize demand generation, pricing, and customer lifecycle initiatives.

You will build and communicate insights through Looker/Tableau, collaborate with data engineers, and influence strategic decisions with executives across marketing, sales, and finance.

Qualifications

• 9+ years of experience in marketing analytics and/or data science.
• Degree in a quantitative field or equivalent experience.
• Experience supporting B2B or enterprise go-to-market models (media, information services, SaaS, or subscription-based).
• Strong analytics: predictive modeling, forecasting, funnel analysis.
• Familiarity with ABM, CRM systems, and pipeline management.
• Proficiency in BI tools, Python, R, SQL; experience with large cloud data environments.

Responsibilities

• Lead analytics projects to drive pipeline growth and revenue.
• Develop propensity, attribution, market mix, and customer segmentation models.
• Create executive reports in Looker/Tableau to derive end-to-end customer journey insights.
• Communicate insights to non-technical stakeholders and translate requirements across teams.
• Collaborate with data engineering to maintain robust data infrastructure and tool selection.
• Engage cross-functionally with marketing, sales, product, and finance to drive data-driven solutions.

Skills

Marketing analytics

Data science

ABM

Python

R

SQL

BI tools

Executive storytelling

Education

Quantitative degree (Data Science/Statistics/Mathematics) or equivalent

Tools

Looker

Tableau

Salesforce

Job description

Dow Jones is hiring a Senior Manager for B2B Marketing Analytics in Midtown Manhattan. You will drive data-driven strategies, design advanced analytics, and implement revenue measurement methods to optimize demand generation, pricing, and customer lifecycle initiatives.

You will build and communicate insights through Looker/Tableau, collaborate with data engineers, and influence strategic decisions with executives across marketing, sales, and finance.