Senior Marketing Data Analytics & Insights

News Corporation; Princeton (NJ); On-site; USD 80,000 - 110,000; Full time

Job summary

Dow Jones in Princeton is seeking a Senior Analyst for Marketing Data Operations to build and support campaign analytics across multiple business lines. You will partner with marketing teams to derive insights that inform strategic decisions and optimize campaigns.

The role requires strong SQL, data visualization (Tableau/Looker), and experience with Snowflake and AI-assisted workflows. You will manage multiple dashboards and collaborate with data engineering to deliver scalable data solutions.

Qualifications

• 5+ years of experience in Data Analytics.
• Experience with Tableau/Looker or similar visualization tools.
• Experience manipulating data with R or Python and large unstructured data.
• Extensive SQL experience including stored procedures, complex joins, views, and scripting.
• ETL experience and cloud tools like Snowflake.
• Experience with AI tools for productivity and analytics product building.
• Tableau Desktop Certification preferred.
• Strong communication and data visualization skills.
• BA or BS degree or equivalent experience.
• Strong time management and cross-functional collaboration.

Responsibilities

• Develop mastery of Dow Jones data sources used in analytics.
• Use Tableau/Snowflake to analyze data from marketing channels.
• Ensure data quality and resolve validation issues.
• Support data-driven marketing projects with large datasets.
• Design scalable Gold layer tables in the Snowflake data lake.
• Manage multiple dashboards and projects to meet deadlines.
• Leverage AI tools to automate data workflows and reporting.

Skills

Tableau

SQL

Python/R

ETL

AI tools

Data visualization

Communication

Education

BA/BS degree or equivalent

Tools

Snowflake

Tableau

Looker

Job description

Dow Jones in Princeton is seeking a Senior Analyst for Marketing Data Operations to build and support campaign analytics across multiple business lines. You will partner with marketing teams to derive insights that inform strategic decisions and optimize campaigns.

The role requires strong SQL, data visualization (Tableau/Looker), and experience with Snowflake and AI-assisted workflows. You will manage multiple dashboards and collaborate with data engineering to deliver scalable data solutions.