Senior Manager, Data Science B2B Marketing Analytics

News Corporation; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Insurance plans

Wellness resources

Education benefits

Family care benefits

Commuter transit program

Subscription discounts

Employee referral program

Job summary

Dow Jones in the United States is seeking a Senior Manager of B2B Marketing Analytics to drive data-driven strategies that optimize opportunity generation, accelerate revenue growth, and enhance retention. You will design analytics frameworks, develop revenue measurement methodologies, and guide capital allocation across demand generation and ABM initiatives.

You will lead cross-functional teams to create propensity and attribution models, perform market mix analyses, and deliver executive-level

Qualifications

• 9+ years of experience in marketing analytics and/or data science.
• Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines; or equivalent experience
• Experience supporting B2B or enterprise go-to-market models, ideally within media, information services, SaaS, or subscription-based businesses
• Strong expertise in advanced analytics, predictive modeling, forecasting, and funnel analysis
• Understanding of B2B marketing and sales funnels, account-based marketing (ABM), CRM systems, and pipeline management
• Proficiency in BI tools, Python, R, SQL, and experience working with large-scale, cloud-based data environments
• Strong commercial acumen and ability to communicate complex analytics to non-technical, executive stakeholders
• Proven ability to influence strategic decisions through data-driven insights
• Familiarity with marketing automation platforms, CRM platforms (e.g Salesforce), and digital analytics tools is a plus

Responsibilities

• Strategic Leadership: Develop and execute analytics projects driving key insights that drive pipeline growth and revenue
• Build Capabilities and Drive Insights: Support development of propensity models, attribution models, market mix models and customer segmentation models to drive insights that facilitate business planning, forecasting and optimization
• Executive Reporting and Opportunity Analysis: Develop executive level reports in BI tools (Looker , Tableau) to develop E2E customer journey insights and identify opportunity areas to drive future growth
• Data Story Telling: Articulate clear, actionable insights derived from model results and effectively communicate complex technical concepts to a non-technical audience
• Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing
• Stakeholder Collaboration: Engage proactively with cross-functional teams, including marketing, sales, product development, and finance, to comprehend their specific business requirements and translate them into effective, data-driven solutions

Skills

Marketing analytics

Data science

Predictive modeling

Forecasting

ABM understanding

CRM systems

Python

R

SQL

Executive communication

Stakeholder influence

Education

Quantitative degree

Equivalent experience

Tools

Looker

Tableau

Job description

About the Team

Leads the evolution of Dow Jones’ B2B data science and analytics capabilities in support of our B2B business function.

About the Role

Reporting to the Vice President of B2B Marketing Data Science, the Senior Manager of B2B Marketing Analytics is responsible for driving data-driven strategies that optimize opportunity generation, accelerate revenue growth, improve acquisition , and enhance retention performance.

The Senior Manager will design and implement advanced analytics frameworks, robust revenue measurement methodologies that inform capital allocation across demand generation, account-based marketing (ABM), pricing, and customer lifecycle initiatives.

You Will:

• Strategic Leadership: Develop and execute analytics projects driving key insights that drive pipeline growth and revenue


• Build Capabilities and Drive Insights: Support development of propensity models, attribution models, market mix models and customer segmentation models to drive insights that facilitate business planning, forecasting and optimization


• Executive Reporting and Opportunity Analysis: Develop executive level reports in BI tools (Looker , Tableau) to develop E2E customer journey insights and identify opportunity areas to drive future growth


• Data Story Telling: Articulate clear, actionable insights derived from model results and effectively communicate complex technical concepts to a non-technical audience


• Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing


• Stakeholder Collaboration: Engage proactively with cross-functional teams, including marketing, sales, product development, and finance, to comprehend their specific business requirements and translate them into effective, data-driven solutions

You Have:

• 9+ years of experience in marketing analytics and/or data science


• Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines; or equivalent experience


• Experience supporting B2B or enterprise go-to-market models, ideally within media, information services, SaaS, or subscription-based businesses


• Strong expertise in advanced analytics, predictive modeling, forecasting, and funnel analysis


• Understanding of B2B marketing and sales funnels, account-based marketing (ABM), CRM systems, and pipeline management


• Proficiency in BI tools, Python, R, SQL, and experience working with large-scale, cloud-based data environments


• Strong commercial acumen and ability to communicate complex analytics to non-technical, executive stakeholders


• Proven ability to influence strategic decisions through data-driven insights


• Familiarity with marketing automation platforms, CRM platforms (e.g Salesforce), and digital analytics tools is a plus

Our Benefits

• Comprehensive Healthcare Plans


• Paid Time Off


• Retirement Plans


• Comprehensive Insurance Plans


• Lifestyle programs & Wellness Resources


• Education Benefits


• Family Care Benefits & Caregiving Support


• Commuter Transit Program


• Subscription Discounts


• Employee Referral Program

Learn more about all our US benefits...

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - Marketing

Job Category: Data Analytics/Warehousing & Business Intelligence

Union Status:

Non-Union role

Base Pay Range: 140,000.00 - 160,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).