B2B Lead Lifecycle Architect

Pearson; Columbia (SC); On-site; USD 90,000 - 95,000; Full time

Job summary

A leading global education company is seeking a Lead Lifecycle Process Lead to optimize the B2B lead lifecycle from engagement to revenue. This role requires 5+ years in marketing operations, a deep understanding of lead management, and experience with Salesforce technologies. Responsibilities include developing lead processes, collaborating with teams across the organization, and ensuring effective lead lifecycle metrics. The minimum salary range is $90,000 to $95,000, with participation in an annual incentive program.

Qualifications

• 5+ years in marketing operations, revenue operations, or demand generation roles.
• Deep understanding of B2B lead management and lifecycle stages.
• Proven ability to identify, define, and solve complex operational problems.

Responsibilities

• Own the marketing‑owned lead lifecycle from engagement through MQL.
• Partner with Rev Ops and OCTO teams to align on Salesforce configuration.
• Monitor lead process performance to identify and remediate breakdowns.

Skills

B2B lead management

Marketing operations

Revenue operations

Salesforce Marketing Cloud

Process alignment

Stakeholder engagement

Tools

Salesforce Sales Cloud

Marketing automation tools

Job description

A leading global education company is seeking a Lead Lifecycle Process Lead to optimize the B2B lead lifecycle from engagement to revenue. This role requires 5+ years in marketing operations, a deep understanding of lead management, and experience with Salesforce technologies. Responsibilities include developing lead processes, collaborating with teams across the organization, and ensuring effective lead lifecycle metrics. The minimum salary range is $90,000 to $95,000, with participation in an annual incentive program.