B2B Lead Lifecycle Architect

Pearson; Lansing (MI); Remote; USD 90,000 - 95,000; Full time

Job summary

A global education company is seeking a Lead Lifecycle Process Lead to optimize the B2B lead lifecycle from engagement to revenue. The ideal candidate will have over 5 years of experience in marketing or revenue operations, with strong knowledge of Salesforce systems. This remote role requires leadership to enhance lead conversion rates and drive cross-functional process alignment. Competitive compensation includes a salary range of $90,000 to $95,000, along with eligibility for an annual incentive program.

Qualifications

• 5+ years in marketing operations, revenue operations, or demand generation roles.
• Deep understanding of B2B lead management and lifecycle stages.
• Practical experience with Salesforce technologies preferred.

Responsibilities

• Own the marketing‑owned lead lifecycle and ensure proper alignment.
• Co-develop the lead process strategy with Rev Ops.
• Monitor lead process performance and identify breakdowns.

Skills

B2B lead management

Salesforce Marketing Cloud

Salesforce Sales Cloud

Cross-functional process alignment

Complex operational problem-solving

Communication skills

Stakeholder engagement

Job description

A global education company is seeking a Lead Lifecycle Process Lead to optimize the B2B lead lifecycle from engagement to revenue. The ideal candidate will have over 5 years of experience in marketing or revenue operations, with strong knowledge of Salesforce systems. This remote role requires leadership to enhance lead conversion rates and drive cross-functional process alignment. Competitive compensation includes a salary range of $90,000 to $95,000, along with eligibility for an annual incentive program.