Lead Lifecycle Process Lead

Pearson; Columbia (SC); Sur place; USD 90 000 - 95 000; Plein temps

Résumé du poste

A leading global education company is seeking a Lead Lifecycle Process Lead to optimize the B2B lead lifecycle from engagement to revenue. This role requires 5+ years in marketing operations, a deep understanding of lead management, and experience with Salesforce technologies. Responsibilities include developing lead processes, collaborating with teams across the organization, and ensuring effective lead lifecycle metrics. The minimum salary range is $90,000 to $95,000, with participation in an annual incentive program.

Qualifications

• 5+ years in marketing operations, revenue operations, or demand generation roles.
• Deep understanding of B2B lead management and lifecycle stages.
• Proven ability to identify, define, and solve complex operational problems.

Responsabilités

• Own the marketing‑owned lead lifecycle from engagement through MQL.
• Partner with Rev Ops and OCTO teams to align on Salesforce configuration.
• Monitor lead process performance to identify and remediate breakdowns.

Connaissances

B2B lead management

Marketing operations

Revenue operations

Salesforce Marketing Cloud

Process alignment

Stakeholder engagement

Outils

Salesforce Sales Cloud

Marketing automation tools

Description du poste

The Lead Lifecycle Process Lead is part of the Intelligent Marketing Services (IMS) leadership team and is responsible for collaborating across teams to design, govern, and optimize the full B2B lead lifecycle—from initial engagement to closed‑won revenue. This is a cross‑functional leadership role focused on process, strategy, and enablement—not a technical role focused on platform administration.

Key Responsibilities

• Own the marketing‑owned lead lifecycle (from engagement through MQL), ensuring proper campaign‑to‑CRM alignment and sales handoff preparation
• Co‑develop the end‑to‑end lead process strategy with Rev Ops, aligning on funnel stages, routing, SLAs, and qualification logic
• Partner with Rev Ops and OCTO teams to align on Salesforce configuration, data models, lead stages, funnel logic and reporting
• Collaborate with the IMS Martech and IMS Performance & Impact teams to establish consistent lead lifecycle key metrics; optimize consistent approaches to campaign setup, UTM parameters, lead scoring, and attribution modeling to enable consistent and trusted lead lifecycle performance reporting
• Identify and streamline manual lead management workflows leveraging marketing automation and agentic AI
• Create and enforce lead handling SLAs, scoring models, routing rules, and feedback loops
• Monitor lead process performance to identify and remediate breakdowns (e.g., routing failures, duplicate records, aging MQLs)
• Develop and maintain lifecycle documentation, campaign setup playbooks, and best practice guidance
• Lead training and onboarding efforts for marketers and cross‑functional GTM partners on lead lifecycle & management best practices
• Represent the lead lifecycle in leadership and cross‑functional forums, driving continuous improvement in conversion, velocity, and revenue contribution

Qualifications

• 5+ years in marketing operations, revenue operations, or demand generation roles
• Deep understanding of B2B lead management, lifecycle stages, and funnel metrics
• Practical experience with Salesforce Marketing Cloud, Sales Cloud and related technology strongly preferred
• Proven ability to drive cross‑functional process alignment in complex environments
• Demonstrated ability to identify, define, and solve complex operational problems
• Process‑oriented thinker who sees how systems, tools, and people intersect
• Strong communication, interpersonal and stakeholder engagement skills

Compensation

Minimum full‑time salary range is between $90,000 and $95,000. This position is eligible to participate in an annual incentive program. Information on benefits offered is here. Applications will be accepted through December 10, 2025. This window may be extended depending on business needs.

Who We Are

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world’s lifelong learning company. For us, learning isn’t just what we do—it’s who we are.

Equal Employment Opportunity

Pearson is an Equal Opportunity Employer and a member of E‑Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [e-mail].