Lead Lifecycle Process Lead

Pearson; Lansing (MI); Remote; USD 90,000 - 95,000; Full time

Job summary

A global education company is seeking a Lead Lifecycle Process Lead to optimize the B2B lead lifecycle from engagement to revenue. The ideal candidate will have over 5 years of experience in marketing or revenue operations, with strong knowledge of Salesforce systems. This remote role requires leadership to enhance lead conversion rates and drive cross-functional process alignment. Competitive compensation includes a salary range of $90,000 to $95,000, along with eligibility for an annual incentive program.

Qualifications

• 5+ years in marketing operations, revenue operations, or demand generation roles.
• Deep understanding of B2B lead management and lifecycle stages.
• Practical experience with Salesforce technologies preferred.

Responsibilities

• Own the marketing‑owned lead lifecycle and ensure proper alignment.
• Co-develop the lead process strategy with Rev Ops.
• Monitor lead process performance and identify breakdowns.

Skills

B2B lead management

Salesforce Marketing Cloud

Salesforce Sales Cloud

Cross-functional process alignment

Complex operational problem-solving

Communication skills

Stakeholder engagement

Job description

Join to apply for the Lead Lifecycle Process Lead role at Pearson

The Lead Lifecycle Process Lead is part of the Intelligent Marketing Services (IMS) leadership team and is responsible for collaborating across teams to design, govern, and optimize the full B2B lead lifecycle—from initial engagement to closed‑won revenue. This cross‑functional leadership role focuses on process, strategy, and enablement—not on platform administration. By aligning and enabling lead flows and ways of working that are consistent, measurable, and scalable across business units, this role is critical to the Marketing & Communications team’s ability to grow and document its impact on the sales pipeline. The role ensures alignment across marketing, Rev Ops (revenue operations), and OCTO (central technology) teams, increasing the number of qualified leads, improving lead conversion rates and pipeline velocity, and growing sales pipeline while documenting marketing’s pipeline impact.

Key Responsibilities

• Own the marketing‑owned lead lifecycle (from engagement through MQL), ensuring proper campaign‑to‑CRM alignment and sales handoff preparation.
• Co‑develop the end‑to‑end lead process strategy with Rev Ops, aligning on funnel stages (MQL pipeline), routing, SLAs, and qualification logic.
• Partner with Rev Ops and OCTO teams to align on Salesforce configuration, data models, lead stages, funnel logic and reporting.
• Collaborate with the IMS Martech and IMS Performance & Impact teams to establish consistent lead‑lifecycle key metrics; optimize consistent approaches to campaign setup, UTM parameters, lead scoring, and attribution modeling to enable trusted lead‑lifecycle performance reporting.
• Identify and streamline manual lead management workflows leveraging marketing automation and agentic AI.
• Create and enforce lead handling SLAs, scoring models, routing rules and feedback loops.
• Monitor lead process performance to identify and remediate breakdowns (e.g., routing failures, duplicate records, aging MQLs).
• Develop and maintain lifecycle documentation, campaign setup playbooks, and best‑practice guidance.
• Lead training and onboarding efforts for marketers and cross‑functional GTM partners on lead lifecycle & management best practices.
• Represent the lead lifecycle in leadership and cross‑functional forums, driving continuous improvement in conversion, velocity and revenue contribution.

Qualifications

• 5+ years in marketing operations, revenue operations, or demand generation roles.
• Deep understanding of B2B lead management, lifecycle stages and funnel metrics.
• Practical experience with Salesforce Marketing Cloud, Sales Cloud and related technology strongly preferred.
• Proven ability to drive cross‑functional process alignment in complex environments.
• Demonstrated ability to identify, define and solve complex operational problems.
• Process‑oriented thinker who sees how systems, tools, and people intersect.
• Strong communication, interpersonal and stakeholder engagement skills.

Compensation is influenced by skill set, level of experience and location. The minimum full‑time salary range is $90,000 – $95,000. This position is eligible to participate in an annual incentive program.

Other Details: Program Management, Job Family: ENTERPRISE, Organization: Corporate Marketing & Communications, Schedule: FULL TIME, Workplace Type: Remote, Req ID: 21842.

Pearson is an Equal Opportunity Employer and an E‑Verify participant. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

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