B2B Lifecycle Growth Marketer

OpenArt AI; San Carlos (CA); Hybrid; USD 155,000 - 215,000; Full time

Benefits offered by this job

Hybrid work setup

Bonus included

Equity grant

Job summary

OpenArt is seeking a B2B Lifecycle Marketing Manager to own how business audiences are nurtured, converted, and grown. You’ll design journeys across email, in-app messages, and website touchpoints, leveraging our content engine of webinars, events, and stories.

The role focuses on upgrading to Business Plan self-serve or surfacing high-potential accounts to sales at the right moment. You’ll partner with RevOps, product, and marketing to optimize signals, scoring, and messaging, while owning

Qualifications

• 4–5 years in lifecycle, retention, or growth marketing with hands-on B2B/B2C2B experience.
• Experience with self-serve and sales-assisted lifecycle programs.
• Hands-on with a lifecycle platform (Customer.io, Braze, Iterable, or HubSpot).
• Strong copywriting, deliverability, and measurement skills.
• Collaboration with RevOps, product, data, and marketing teams.

Responsibilities

• Map and segment the business audience and define who enters which journey.
• Build signal-triggered journeys across channels (email, in-app, site) for upgrades and migrations.
• Turn campaign content into always-on nurture tied to webinars, events, and case studies.
• Route accounts to sales at the right time with defined handoffs and SLAs.
• Build, QA, and measure campaigns; iterate based on data and holdout tests.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

Cross-functional collaboration

Tools

Customer.io

Braze

Iterable

HubSpot

Job description

OpenArt is seeking a B2B Lifecycle Marketing Manager to own how business audiences are nurtured, converted, and grown. You’ll design journeys across email, in-app messages, and website touchpoints, leveraging our content engine of webinars, events, and stories.

The role focuses on upgrading to Business Plan self-serve or surfacing high-potential accounts to sales at the right moment. You’ll partner with RevOps, product, and marketing to optimize signals, scoring, and messaging, while owning