B2B Lead Generation Specialist — Pipeline Builder

Signode Industrial Group; Tampa (FL); On-site; USD 55,000 - 70,000; Full time

Job summary

Signode Industrial Group, headquartered in Tampa, FL, is seeking a Lead Generation Representative to convert priority market segments and inbound inquiries into qualified sales leads for the Commercial Sales team.

You will be the first point of engagement with prospective customers, using research, outreach, and consultative conversations to identify opportunities and articulate Signode's value proposition.

Qualifications

• Bachelor’s degree required as stated in the job description.
• 4+ years of business development, customer analytics, sales or related experience.
• B2B lead generation experience.
• Ability to analyze data and sales statistics to forecast and translate results into better solutions.
• Cold calling and outbound prospecting.
• Advanced PowerBI experience.
• Advanced MS Excel, Word, Outlook and PowerPoint.
• Advanced CRM skills, Microsoft D365 preferred.
• Ability to deliver presentations.
• Knowledge of ERP Systems or Sales Management Software is a plus.
• Note: This is an office-based position, and individuals are expected to be in the office 5 days per week.

Responsibilities

• Partner with Marketing, Product Management, and Sales Leadership to identify priority market segments, target accounts, and growth opportunities.
• Conduct detailed prospect, company, and contact research to identify key decision-makers, buying influences, business needs, and potential opportunities.
• Manage and respond to inbound leads generated through marketing campaigns, website inquiries, trade shows, referrals, and other lead generation channels.
• Execute high-volume outbound phone, email, and digital outreach campaigns to engage target prospects and generate qualified opportunities.
• Deliver Signode's initial value proposition and articulate product and service offerings aligned with customer needs and business challenges.
• Perform first-stage qualification of prospects using established lead qualification criteria, including business fit, opportunity potential, timing, and customer requirements.
• Identify and validate opportunities within target accounts and priority industry segments.
• Route qualified leads to the appropriate Business Development or Sales resource based on geography, market segment, product line, strategic account designation, or other established criteria.
• Maintain accurate prospect, account, activity, and opportunity data within CRM and lead management systems.
• Provide complete qualification notes, customer intelligence, and relevant opportunity details to ensure a seamless handoff to the assigned seller.
• Collaborate with Business Development and Sales teams to continuously refine lead qualification standards, outreach strategies, and account targeting methodologies.
• Track, manage, and report lead generation activities, conversion metrics, pipeline performance, and campaign effectiveness.
• Develop and maintain an in-depth understanding of Signode's products, services, competitive positioning, and customer value propositions.
• Research industry trends, competitor activity, and market developments to identify new business opportunities and improve prospecting effectiveness.
• Support sales teams with customer intelligence, account insights, buying trends, and market information.
• Utilize CRM, sales engagement, and analytical tools to improve lead generation productivity and effectiveness.
• Support special projects and strategic initiatives as assigned by sales and revenue leadership.

Skills

Cold calling

Lead generation

Data analysis

Presentation skills

Communication

Relationship-building

Brand value articulation

Education

Bachelor’s degree in Business Administration or Computer Science / Data Analytics, or Marketing

Tools

PowerBI

Microsoft Excel

Microsoft Word

Outlook

PowerPoint

Microsoft D365

Job description

Signode Industrial Group, headquartered in Tampa, FL, is seeking a Lead Generation Representative to convert priority market segments and inbound inquiries into qualified sales leads for the Commercial Sales team.

You will be the first point of engagement with prospective customers, using research, outreach, and consultative conversations to identify opportunities and articulate Signode's value proposition.