B2B Lead Generation Strategist – Pipeline Growth

BoxHouse; St. George (VT); Presencial; USD 55.000 - 75.000; Jornada completa

Descripción de la vacante

BoxHouse/ReadyPod is seeking a Lead Generation Coordinator to build and run the demand engine for the ReadyPod leasing fleet. You will translate brand direction into pipeline through outbound sequences, inbound capture, nurture, scoring, and reporting.

In this role you’ll work between marketing and sales, participating in pipeline reviews and refining targeting and scoring based on feedback. You’ll collaborate with the marketing team to craft campaigns aligned with the broader plan and drive

Formación

• 3+ years in demand generation or growth marketing.
• Experience building campaigns in Salesforce.
• Experience with Pardot/Account Engagement, HubSpot, Marketo or similar.

Responsabilidades

• Own lead generation targets for the ReadyPod leasing fleet and the pipeline that feeds them.
• Build the outbound and inbound plan and direct it across sales and marketing teams — sequencing, territory and account targeting, inbound capture.
• Keep every campaign inside BoxHouse and ReadyPod brand standards and messaging.
• Run multi-channel campaigns (email, paid, web, social, events, direct outreach) from concept through reporting.
• Build and maintain email workflows, nurture tracks, and lead scoring models that route real opportunities to sales fast.
• Use Salesforce as the system of record: campaign architecture, lead and opportunity flow, data hygiene, dashboards, attribution.
• Manage the marketing automation stack and its integrations with Salesforce.
• Work shoulder to shoulder with sales: joint pipeline reviews, agreed lead definitions and SLAs, clean handoff, and honest feedback loops on lead quality in both directions.
• Equip reps with the sequences, templates, and collateral that actually get replies, and update them based on what's closing.
• Report on pipeline contribution, cost per lead, conversion by stage and source, and campaign ROI, with recommendations attached to the numbers.
• Test constantly. Kill what doesn't work. Scale what does.

Conocimientos

Lead generation

Demand generation

Growth marketing

Sales collaboration

Data analysis

Herramientas

Salesforce

Pardot/Account Engagement

HubSpot

Marketo

Descripción del empleo

BoxHouse/ReadyPod is seeking a Lead Generation Coordinator to build and run the demand engine for the ReadyPod leasing fleet. You will translate brand direction into pipeline through outbound sequences, inbound capture, nurture, scoring, and reporting.

In this role you’ll work between marketing and sales, participating in pipeline reviews and refining targeting and scoring based on feedback. You’ll collaborate with the marketing team to craft campaigns aligned with the broader plan and drive