B2B Lead Gen Specialist – Campaigns & CRM

Vehicle Service Group, LLC; Madison (IN); On-site; USD 55,000 - 75,000; Full time

Job summary

Vehicle Service Group, LLC is seeking a Lead Generation Specialist to research, organize, track, and report leads as they move through the sales cycle. You will qualify prospects and input them into CRM and automation tools to generate hot leads.

You will work cross-functionally with marketing to develop targeted campaigns and manage leads through the pipeline to handoff and closure, supporting distributor partners and OEM marketing efforts.

Qualifications

• Bachelor’s Degree required; Marketing or Communications preferred.
• 3+ years’ experience in a customer-focused role.
• CRM experience, preferably Salesforce.
• Strong writing and editing skills with attention to detail.

Responsibilities

• Prospect sales leads through channels such as cold prospecting, database marketing, ABM and industry tools.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in developing content for inbound lead channels.
• Collaborate with marketing to develop targeted Lead Gen campaigns to support sales.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to close leads and capture disposition.
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community lead generation program including events.
• Support other lead generation events and distributor/OEM marketing efforts.

Skills

Communication

Customer Prospecting

Content Presentation

Organizational Skills

Analytical Skills

Marketing Campaigns

SEO/SEM Knowledge

Education

Bachelor’s Degree

Tools

Salesforce

Job description

Vehicle Service Group, LLC is seeking a Lead Generation Specialist to research, organize, track, and report leads as they move through the sales cycle. You will qualify prospects and input them into CRM and automation tools to generate hot leads.

You will work cross-functionally with marketing to develop targeted campaigns and manage leads through the pipeline to handoff and closure, supporting distributor partners and OEM marketing efforts.