Lead Generation Representative

Signode Industrial Group; Tampa (FL); On-site; USD 55,000 - 70,000; Full time

Job summary

Signode Industrial Group, headquartered in Tampa, FL, is seeking a Lead Generation Representative to convert priority market segments and inbound inquiries into qualified sales leads for the Commercial Sales team.

You will be the first point of engagement with prospective customers, using research, outreach, and consultative conversations to identify opportunities and articulate Signode's value proposition.

Qualifications

• Bachelor’s degree required as stated in the job description.
• 4+ years of business development, customer analytics, sales or related experience.
• B2B lead generation experience.
• Ability to analyze data and sales statistics to forecast and translate results into better solutions.
• Cold calling and outbound prospecting.
• Advanced PowerBI experience.
• Advanced MS Excel, Word, Outlook and PowerPoint.
• Advanced CRM skills, Microsoft D365 preferred.
• Ability to deliver presentations.
• Knowledge of ERP Systems or Sales Management Software is a plus.
• Note: This is an office-based position, and individuals are expected to be in the office 5 days per week.

Responsibilities

• Partner with Marketing, Product Management, and Sales Leadership to identify priority market segments, target accounts, and growth opportunities.
• Conduct detailed prospect, company, and contact research to identify key decision-makers, buying influences, business needs, and potential opportunities.
• Manage and respond to inbound leads generated through marketing campaigns, website inquiries, trade shows, referrals, and other lead generation channels.
• Execute high-volume outbound phone, email, and digital outreach campaigns to engage target prospects and generate qualified opportunities.
• Deliver Signode's initial value proposition and articulate product and service offerings aligned with customer needs and business challenges.
• Perform first-stage qualification of prospects using established lead qualification criteria, including business fit, opportunity potential, timing, and customer requirements.
• Identify and validate opportunities within target accounts and priority industry segments.
• Route qualified leads to the appropriate Business Development or Sales resource based on geography, market segment, product line, strategic account designation, or other established criteria.
• Maintain accurate prospect, account, activity, and opportunity data within CRM and lead management systems.
• Provide complete qualification notes, customer intelligence, and relevant opportunity details to ensure a seamless handoff to the assigned seller.
• Collaborate with Business Development and Sales teams to continuously refine lead qualification standards, outreach strategies, and account targeting methodologies.
• Track, manage, and report lead generation activities, conversion metrics, pipeline performance, and campaign effectiveness.
• Develop and maintain an in-depth understanding of Signode's products, services, competitive positioning, and customer value propositions.
• Research industry trends, competitor activity, and market developments to identify new business opportunities and improve prospecting effectiveness.
• Support sales teams with customer intelligence, account insights, buying trends, and market information.
• Utilize CRM, sales engagement, and analytical tools to improve lead generation productivity and effectiveness.
• Support special projects and strategic initiatives as assigned by sales and revenue leadership.

Skills

Cold calling

Lead generation

Data analysis

Presentation skills

Communication

Relationship-building

Brand value articulation

Education

Bachelor’s degree in Business Administration or Computer Science / Data Analytics, or Marketing

Tools

PowerBI

Microsoft Excel

Microsoft Word

Outlook

PowerPoint

Microsoft D365

Job description

• Compensation: USD 55,000 - USD 70,000 - yearly

Company Description

About Signode:

With over $2B in revenue, 80+ manufacturing facilities across 6 continents and over 9,000 employees worldwide, Signode is a leading manufacturer of a broad spectrum of transit packaging consumables, tools, software, and equipment that optimize end-of-line packaging operations and protect products in transit. Signode brings this extensive product portfolio together under hundreds of trusted brands to offer complete transit packaging solutions to its customers.

We produce strap, stretch and protective packaging. We also manufacture packaging tools and equipment used to apply the bulk packaging materials. These commercial packaging products are used to pack, bundle, unitize, protect, and secure goods during warehousing and transit. Our company is a pioneer in the industrial packaging sector with a long history of customer-focused innovations in materials, processes and automation technology that have revolutionized the sector.

Headquartered in Tampa, Florida, we are proud to be the Transit Packaging Division of Crown Holdings, Inc. We are excited to go to market as Signode and to share the portfolio of products, services and capabilities that make us the world’s premier end-of-line packaging company.

Job Description

Signode offers a comprehensive benefits package to full-time employees, which includes health, dental, vision, 401k, paid time off, life insurance, wellness perks, and more. Benefits begin the month following the hire date.

The annual salary for this position ranges from $55,000- $70,000 plus Bonus and varies based on specific responsibilities and geographic location. Starting hourly rate within this range will be determined based on the candidate's experience, qualifications, and/or skillset.

Summary:

The Lead Generation Representative is responsible for converting priority market segments, target accounts, and inbound inquiries into qualified sales leads for the Commercial Sales team. This role serves as the first point of engagement with prospective customers, leveraging research, outbound outreach, and consultative conversations to identify business opportunities, communicate Signode's value proposition, and qualify prospects against established criteria. The Lead Generation Specialist builds and maintains a healthy pipeline of qualified opportunities, and ensures seamless lead routing and handoff to the appropriate seller to support revenue growth and market expansion.

Essential Functions

Partner with Marketing, Product Management, and Sales Leadership to identify priority market segments, target accounts, and growth opportunities.

Conduct detailed prospect, company, and contact research to identify key decision-makers, buying influences, business needs, and potential opportunities.

Manage and respond to inbound leads generated through marketing campaigns, website inquiries, trade shows, referrals, and other lead generation channels.

Execute high-volume outbound phone, email, and digital outreach campaigns to engage target prospects and generate qualified opportunities.

Deliver Signode's initial value proposition and articulate product and service offerings aligned with customer needs and business challenges.

Perform first-stage qualification of prospects using established lead qualification criteria, including business fit, opportunity potential, timing, and customer requirements.

Identify and validate opportunities within target accounts and priority industry segments.

Route qualified leads to the appropriate Business Development or Sales resource based on geography, market segment, product line, strategic account designation, or other established criteria.

Maintain accurate prospect, account, activity, and opportunity data within CRM and lead management systems.

Provide complete qualification notes, customer intelligence, and relevant opportunity details to ensure a seamless handoff to the assigned seller.

Collaborate with Business Development and Sales teams to continuously refine lead qualification standards, outreach strategies, and account targeting methodologies.

Track, manage, and report lead generation activities, conversion metrics, pipeline performance, and campaign effectiveness.

Develop and maintain an in-depth understanding of Signode's products, services, competitive positioning, and customer value propositions.

Research industry trends, competitor activity, and market developments to identify new business opportunities and improve prospecting effectiveness.

Support sales teams with customer intelligence, account insights, buying trends, and market information.

Utilize CRM, sales engagement, and analytical tools to improve lead generation productivity and effectiveness.

Support special projects and strategic initiatives as assigned by sales and revenue leadership.

Qualifications

Education: Bachelor’s degree in Business Administration or Computer Science / Data Analytics, or Marketing

Experience:

• 4+ years of business development, customer analytics, sales or related experience

B2B lead generation experience

Ability to analyze data and sales statistics to forecast and translate results into better solutions

Cold calling and outbound prospecting

Excellent grasp of brand building and articulation of value propositions

Communication and relationship-building skills

Advanced working experience with PowerBI

Advanced MS Excel, Word, Outlook and PowerPoint

Advanced CRM skills, Microsoft D365 preferred

Ability to deliver presentations

Knowledge of ERP Systems or Sales Management Software is a plus

Basic understanding of AI tools and their use in sales environments

Note:This is an office-based position, and individuals are expected to be in the office 5 days per week.

Functional Success Drivers: These competencies are what we require for an individual to be successful in this role.

Goal Setting

Results Orientated

Team Player

Problem Solving

Decision Making / Judgement

Organizational Agility

Additional Information

All your information will be kept confidential according to EEO guidelines.

The Company does not sponsor for employment-based visas for this position now or in the future.

Reasonable Accommodation Statement

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities.

Signode is committed to providing equal opportunities to all qualified applicants, including providing reasonable accommodations during our recruiting process. If you need any assistance or accommodation in applying for this position, please contact us at [e-mail].

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.

Signode participates in E-Verify and will provide the Department of Homeland Security your Form I-9 information to confirm your authorization to work in the United States.

Signode Industrial Group, LLC is an Equal Opportunity / Affordative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.