B2B Lead Gen Specialist – Discovery Meetings

RRD; Nashville (TN); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Tuition assistance and discounts

Job summary

RRD in Nashville is seeking an ambitious Sales Development Representative to drive growth by setting qualified appointments with new clients. This lead-generation role feeds opportunities to a Sales Executive to qualify and close deals.

The role emphasizes prospecting, multi-channel outreach including email, phone, and social media, and collaboration with the sales team to build a pipeline and deliver a strong customer experience.

Qualifications

• Proven track record of meeting or exceeding lead generation targets.
• Experience with cold calling and digital marketing services a plus.
• Excellent written and verbal communication skills.
• Strong time management and organizational skills.

Responsibilities

• Initiate contact with prospective clients to generate qualified appointments.
• funnel leads to Sales Executive after discovery meeting.
• Identify multiple contact points within target lists and articulate value propositions.
• Conduct online research to understand client objectives and business needs.
• Create a high-value sales pipeline through strategic prospecting.
• Collaborate with Sales team to develop target prospect lists.
• Transition leads smoothly to the sales team after first discovery.
• Maintain activity records using Salesforce for Lead Generation.
• Meet with Sales Leaders to evaluate strategy.

Skills

Lead generation

Sales prospecting

Salesforce

Written & verbal communication

Time management

Independent worker

Research skills

Multi-channel outreach

Education

Associate's degree in Business or Communications

Tools

Salesforce

Sales technology tools

Job description

RRD in Nashville is seeking an ambitious Sales Development Representative to drive growth by setting qualified appointments with new clients. This lead-generation role feeds opportunities to a Sales Executive to qualify and close deals.

The role emphasizes prospecting, multi-channel outreach including email, phone, and social media, and collaboration with the sales team to build a pipeline and deliver a strong customer experience.