B2B Growth Specialist - Lead Gen & Sales Enablement

HdL Companies; Houston (TX); On-site; USD 74,959,000 - 86,301,000; Full time

Benefits offered by this job

401k

Medical

Dental

Vision

Life/AD&D

LTD

EAP

Paid time off

Job summary

HdL Companies, in Houston, is seeking a Business Development Specialist to support Sales by identifying opportunities from inbound and outbound sources and by qualifying new and expansion business. You will generate MQLs, research target accounts, and coordinate with Sales and Marketing to prioritize campaigns.

The role requires a Bachelor's degree or equivalent, 1+ years in BD/SDR, and experience with CRM systems and AI tools to enhance outreach and workflow efficiency.

Qualifications

• Bachelor's degree or equivalent
• 1+ years of business development, sales development, inside sales, or related experience
• Experience writing effective outbound emails, sequences, phone scripts, and follow-up messaging
• Hands-on experience using ChatGPT and AI/LLM tools for research, personalization, outreach, and workflow efficiency
• Experience using CRM systems to manage prospects, activities, follow-up, and pipeline information

Responsibilities

• Generates and qualifies MQLs from inbound and outbound sources for Sales
• Prospects daily through phone, email, LinkedIn, and approved outreach sequences
• Qualifies and routes leads from campaigns, conferences, events, inbound inquiries, and direct prospecting
• Conducts fit calls to assess pain, timing, buyer role, service fit, and next steps
• Schedules qualified discovery calls and provides Sales with complete handoff context
• Maintains accurate prospect, activity, qualification, lead-attribution, and follow-up records in Salesforce
• Reports monthly on MQLs, conversions, pipeline, activity, and lead-source performance

Skills

Strong communication

Stakeholder communication

Organization

Account management

Cross-functional collaboration

CRM experience

AI/LLM tools usage

Education

Bachelor's degree or equivalent

Tools

Salesforce

HubSpot

Reply.io

Outreach

Salesloft

Apollo

Job description

HdL Companies, in Houston, is seeking a Business Development Specialist to support Sales by identifying opportunities from inbound and outbound sources and by qualifying new and expansion business. You will generate MQLs, research target accounts, and coordinate with Sales and Marketing to prioritize campaigns.

The role requires a Bachelor's degree or equivalent, 1+ years in BD/SDR, and experience with CRM systems and AI tools to enhance outreach and workflow efficiency.