B2B Growth Marketing Manager – Lifecycle & Automation

Shamrock Trading Corporation; Overland Park (KS); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Shamrock Trading Corporation is seeking a Marketing Manager to lead marketing strategy and execution for our domestic trucking factoring business. This role drives growth through integrated B2B marketing that generates qualified opportunities, increases customer acquisition and strengthens the brand.

A data-driven marketer is preferred and will collaborate closely with Sales and leadership. The ideal candidate will manage segmentation, lifecycle marketing, and automation strategies while

Qualifications

• 7+ years of progressive marketing experience.
• Financial services background preferred.
• Experience with multi-channel marketing and CRM platforms.
• Strong data-driven approach to growth.

Responsabilités

• Develop, execute and optimize integrated B2B marketing strategies for the factoring business.
• Collaborate with Sales and leadership to align objectives with GTM plans.
• Create segmentation, lifecycle and marketing automation strategies.
• Monitor campaign performance and demonstrate impact on leads, pipeline and revenue.
• Manage multiple initiatives and cross-functional priorities with focus on execution.
• Track industry trends to inform strategy.

Connaissances

B2B marketing

Lead generation

Cross-functional collaboration

Data-driven

Marketing automation

Digital marketing

Communication

Project management

Ownership accountability

Formation

Bachelor's degree in marketing, business or related field

Outils

Salesforce

Description du poste

Shamrock Trading Corporation is seeking a Marketing Manager to lead marketing strategy and execution for our domestic trucking factoring business. This role drives growth through integrated B2B marketing that generates qualified opportunities, increases customer acquisition and strengthens the brand.

A data-driven marketer is preferred and will collaborate closely with Sales and leadership. The ideal candidate will manage segmentation, lifecycle marketing, and automation strategies while