Marketing Manager - Factoring

Shamrock Trading Corporation; Overland Park (KS); On-site; USD 90,000 - 130,000; Full time

Job summary

Shamrock Trading Corporation is seeking a Marketing Manager to lead marketing strategy and execution for our domestic trucking factoring business. This role drives growth through integrated B2B marketing that generates qualified opportunities, increases customer acquisition and strengthens the brand.

A data-driven marketer is preferred and will collaborate closely with Sales and leadership. The ideal candidate will manage segmentation, lifecycle marketing, and automation strategies while

Qualifications

• 7+ years of progressive marketing experience.
• Financial services background preferred.
• Experience with multi-channel marketing and CRM platforms.
• Strong data-driven approach to growth.

Responsibilities

• Develop, execute and optimize integrated B2B marketing strategies for the factoring business.
• Collaborate with Sales and leadership to align objectives with GTM plans.
• Create segmentation, lifecycle and marketing automation strategies.
• Monitor campaign performance and demonstrate impact on leads, pipeline and revenue.
• Manage multiple initiatives and cross-functional priorities with focus on execution.
• Track industry trends to inform strategy.

Skills

B2B marketing

Lead generation

Cross-functional collaboration

Data-driven

Marketing automation

Digital marketing

Communication

Project management

Ownership accountability

Education

Bachelor's degree in marketing, business or related field

Tools

Salesforce

Job description

About the Role

Shamrock Trading Corporation is seeking a Marketing Manager to join our marketing team and lead marketing strategy and execution for our domestic trucking factoring business. This role will drive measurable business growth through integrated B2B marketing strategies that generate qualified opportunities, increase customer acquisition and retention, strengthen the brand and contribute to revenue growth.

The ideal candidate is a data-driven marketer, strategic thinker and tactical executor, able to drive performance while also supporting in-the-weeds execution.

What You’ll Do

• Develop, execute and optimize integrated B2B marketing strategies that drive customer acquisition, engagement and revenue growth for our domestic factoring business
• Partner with Sales and business leadership to translate business objectives into marketing priorities and go-to-market strategies that resonate with target audiences
• Develop segmentation, lifecycle and marketing automation strategies that deliver the right message to the right audience at the right time
• Monitor campaign and funnel performance, using data and insights to optimize results and demonstrate impact on leads, pipeline and revenue
• Manage multiple initiatives and cross-functional priorities while maintaining a strong focus on execution, quality and measurable results
• Monitor factoring industry trends, competitor activity, customer needs and emerging technologies to identify opportunities and inform marketing strategy

What You’ll Bring

• Bachelor's degree in marketing, business or related field
• 7+ years of progressive marketing experience with B2B experience strongly preferred
• Financial services background desired
• Experience with Salesforce or a similar CRM platform preferred
• Demonstrated experience developing multi-channel marketing strategies that drive lead generation, customer acquisition and revenue growth
• Strong understanding of digital marketing, demand generation, customer lifecycle marketing and marketing automation
• Exceptional communication, presentation and cross-functional collaboration skills
• Ability to manage multiple priorities in a fast-paced, dynamic environment
• Results-oriented mindset with a strong sense of ownership and accountability for business impact