B2B Growth Marketing Lead: Demand Gen & ABM

The Kenan Advantage Group; North Canton (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

The Kenan Advantage Group is seeking a Commercial Growth Marketing Manager to build and execute targeted programs that identify prospective customers and accelerate profitable growth across KAG businesses. This role sits at the intersection of marketing, sales, data, and strategy, focusing on turning market intelligence into measurable opportunities and revenue.

You'll lead demand generation and account-based marketing initiatives, manage agency partnerships, and enable the sales team with

Qualifications

• Bachelor-level degree in marketing, business, analytics, or a related field.
• Proven success in B2B marketing, demand gen, or growth roles.
• Experience with CRM and marketing automation platforms.

Responsibilities

• Develop targeted campaigns to generate qualified prospects and opportunities.
• Lead account-based marketing and prioritize strategic accounts.
• Manage agency partners with clear objectives and budgets.
• Translate market and customer insights into sales enablement materials.
• Measure campaigns and tie activity to pipeline and revenue.

Skills

B2B Marketing

Demand Generation

ABM

Sales Enablement

Data Analytics

Education

Bachelor's in Marketing/Business/Analytics

Tools

Salesforce

Marketing Automation

Job description

The Kenan Advantage Group is seeking a Commercial Growth Marketing Manager to build and execute targeted programs that identify prospective customers and accelerate profitable growth across KAG businesses. This role sits at the intersection of marketing, sales, data, and strategy, focusing on turning market intelligence into measurable opportunities and revenue.

You'll lead demand generation and account-based marketing initiatives, manage agency partnerships, and enable the sales team with